Neuwo
Contextual Targeting and Brand Safety for Advertisers, Agencies and Publishers.
5 employees · est. 2022 · Helsinki, Finland
Smadex
Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns.
186 employees · est. 2011 · Barcelona, Spain
Smadex is the older company (2022 vs 2011); Smadex is the larger of the two.
Side-by-Side Comparison
| Metric | Neuwo | Smadex |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2011 older |
| Headquarters | ||
| Headquarters | Helsinki, Finland | Barcelona, Spain |
| Employees | ||
| Employees | 5 | 186 larger |
| Industry | ||
| Industry | AI, Creator Economy, Publishing | Advertising, Internet, Mobile |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $850.00K |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Contextual AI Solutions, Custom Audience Segments, Real-Time Data Analysis, Programmatic Advertising Tools, SDK Implementation | Not tracked yet |
| Target Customers | ||
| Target Customers | Publishers, Advertisers, Digital Platforms, AdTech Companies, SSPs (Supply-Side Platforms), DSPs (Demand-Side Platforms) | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered Contextual Targeting, Brand Safety, Contextual Intelligence, Content Classification, Natural Language Processing, Semantic Data Enrichment, IAB Taxonomy, Brand-suitability Signals, Privacy-safe Advertising, Advertising Integration, Programmatic Advertising, CTV Targeting, Content Optimization, CMS Plugins | Mobile Growth Platform, Advertising Campaigns, Performance Marketing, Real-Time Bidding, Mobile Advertising, Data-Driven Marketing, Brand Advertising, Mobile App Promotion, User Acquisition, Privacy-Centric Advertising, Contextual Targeting, Demand-Side Platform, Mobile Marketing, Innovative Technology, Global Audience |
| Website | ||
| Website | neuwo.ai | smadex.com |
About Neuwo
Neuwo, founded in 2022, is an innovative company headquartered in Finland, operating at the intersection of AI, Creator Economy, Publishing, and Machine Learning. It stands out by offering a unique approach to contextual targeting and brand safety for advertisers, agencies, and publishers. The comp...
About Smadex
Smadex is a Mobile Growth Platform that specializes in powering performance, direct response, and brand advertising campaigns. The company was founded in 2011 and is headquartered in Spain. With a focus on transparency and contextual targeting, Smadex caters to in-app, CTV, and mobile web advertisin...
We will tell you when either one moves
BounceWatch watches Neuwo and Smadex for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Neuwo and Smadex — by email.
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Compiled from the BounceWatch company index. We last looked at Neuwo on 5 Dec 2025, and Smadex on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.