AppSumo vs Hotmart
AppSumo
The digital marketplace trusted by 1M+ entrepreneurs. Discover, buy, & sell the products you need to grow your business
110 employees · est. 2010 · Austin, United States
AppSumo is the older company (2010 vs 2011); Hotmart is the larger of the two.
Side-by-Side Comparison
| Metric | AppSumo | Hotmart |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2011 |
| Headquarters | ||
| Headquarters | Austin, United States | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 110 | 12599 larger |
| Industry | ||
| Industry | E-Commerce, Enterprise Software, Internet | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series C |
| Total Funding | ||
| Total Funding | Not tracked yet | $130.30M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | selling digital products, automating tasks with RPA, video hosting and streaming, affiliate program management, content creation tools, AI-powered video editing, business growth solutions | digital product creation, sales and marketing tools, currency conversion, payment methods integration, customer support automation |
| Target Customers | ||
| Target Customers | entrepreneurs, digital product creators, small business owners, content creators, marketers | digital product creators, online educators, businesses with international sales aspirations, affiliates and marketers |
| Taxonomy | ||
| Taxonomy | Digital MarketplaceEntrepreneur EmpowermentBusiness GrowthProduct DiscoverySaaS ToolsStartup Support +8 | Creator EconomyDigital ProductsContent DistributionOnline CoursesEbooksDigital Entrepreneurship +8 |
| Website | ||
| Website | appsumo.com | hotmart.com |
About AppSumo
AppSumo, founded in 2010, is positioned at the intersection of multiple thriving sectors, including E-Commerce, Enterprise Software, Internet, and SaaS. Headquartered in the United States, it operates as a digital marketplace with a community of over 1M+ entrepreneurs. Marketing itself as "The digi...
About Hotmart
Hotmart, founded in 2011 by João Pedro Resende and Mateus Bicalho, has rapidly evolved from a local Brazilian startup into a significant player in the global tech industry, with its headquarters in The Netherlands. The company is a pioneering force in the Creator Economy, enabling content creators t...
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Compiled from the BounceWatch company index. We last looked at AppSumo on 2 Dec 2025, and Hotmart on 23 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
