Apsalar
Unifying marketing data for actionable insights and maximum ROI across diverse industries.
est. 2010
Ruler Analytics
Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-driven attribution.
12 employees · est. 2016 · Liverpool, United Kingdom
Apsalar is the older company (2010 vs 2016).
Side-by-Side Comparison
| Metric | Apsalar | Ruler Analytics |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2016 |
| Headquarters | ||
| Headquarters | Not tracked yet | Liverpool, United Kingdom |
| Employees | ||
| Employees | Not tracked yet | 12 |
| Industry | ||
| Industry | Advertising, Analytics, Data Analytics | Analytics, Marketing, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series C | Unknown |
| Total Funding | ||
| Total Funding | $22.80M | $350.00K |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | Not tracked yet | Marketing Attribution Software, Lead Management, Data Integration, Analytics and Reporting, Customer Journey Tracking |
| Target Customers | ||
| Target Customers | Not tracked yet | CMOs, Directors, Head of Marketing, Marketing Managers, Marketing Operations, Paid Media professionals, Agencies, E-commerce businesses, Financial Services, Lead Generation, Automotive, Professional Services, Legal, Travel, SaaS Companies |
| Taxonomy | ||
| Taxonomy | Marketing Analytics, Data Optimization, Marketing Spend Tracking, ROI Measurement, Unified Analytics Platform, Industry-specific Insights, Data-oriented Marketing, Customer Lifetime Value, Revenue Tracking, Investors, Silicon Valley, Digital Commerce, Gaming Industry, Travel Industry | Marketing Measurement Platform, Multi-Touch Attribution, Marketing Mix Modelling, Data-Driven Attribution, User Journey Reporting, First-Party Data Tracking, Web Analytics, Call Tracking, Sales Data Integration, Econometrics, Qualitative Insights, Quantitative Insights, Digital Touchpoint Analysis, B2B Attribution, B2C Attribution |
| Website | ||
| Website | apsalar.com | ruleranalytics.com |
About Apsalar
Apsalar is a company that focuses on unifying marketing data to provide actionable insights and maximum return on investment (ROI) across diverse industries. Singular acquired Apsalar and now empowers data-oriented marketers to connect, measure, and optimize siloed marketing data, providing crucial...
About Ruler Analytics
Ruler Analytics, founded in 2016 and headquartered in the United Kingdom, is a cutting-edge platform specializing in marketing measurement and attribution. The company addresses the increasing challenges faced by marketers due to the phasing out of third-party cookies and fragmented data sources. T...
We will tell you when either one moves
BounceWatch watches Apsalar and Ruler Analytics for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Apsalar and Ruler Analytics — by email.
Frequently Asked Questions
Compare Apsalar with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at Apsalar on 12 Sep 2024, and Ruler Analytics on 25 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.