Liverpool, United Kingdom
Ruler Analytics, founded in 2016 and headquartered in the United Kingdom, is a cutting-edge platform specializing in marketing measurement and attribution. The company addresses the increasing challenges faced by marketers due to the phasing out of third-party cookies and fragmented data sources.
The platform's unique proposition includes the integration of multi-touch attribution, marketing mix modelling, and data-driven attribution. By doing so, Ruler Analytics provides comprehensive insights into consumer purchasing behaviors, helping businesses understand the qualitative and quantitative aspects of their marketing efforts.
With its ability to harness first-party data, connect disparate data points, and use econometrics, the company offers a sophisticated solution that enhances marketing analytics. The company's latest financial backing was a £350.00K grant from Innovate UK on 01 March 2022, showcasing robust support from innovation-focused entities.
