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Ruler Analytics logo — Marketing measurement platform combining multi-touch attribu...

Ruler Analytics

Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-driven attribution.

Founded 2016 United Kingdom Liverpool, United Kingdom 14 employees Total: $350.00K Analytics, Marketing +1

General Information

Company Name Ruler Analytics
Founded Year 2016
Location United Kingdom Liverpool, United Kingdom
Employees 14
Industries Analytics, Marketing, CRM and Sales
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Ruler Analytics

Ruler Analytics, founded in 2016 and headquartered in the United Kingdom, is a cutting-edge platform specializing in marketing measurement and attribution. The company addresses the increasing challenges faced by marketers due to the phasing out of third-party cookies and fragmented data sources.

The platform's unique proposition includes the integration of multi-touch attribution, marketing mix modelling, and data-driven attribution. By doing so, Ruler Analytics provides comprehensive insights into consumer purchasing behaviors, helping businesses understand the qualitative and quantitative aspects of their marketing efforts.

With its ability to harness first-party data, connect disparate data points, and use econometrics, the company offers a sophisticated solution that enhances marketing analytics. The company's latest financial backing was a £350.00K grant from Innovate UK on 01 March 2022, showcasing robust support from innovation-focused entities.

Business keywords: Marketing Measurement Platform, Multi-Touch Attribution, Marketing Mix Modelling, Data-Driven Attribution, User Journey Reporting, First-Party Data Tracking, Web Analytics, Call Tracking, Sales Data Integration, Econometrics, Qualitative Insights, Quantitative Insights, Digital Touchpoint Analysis, B2B Attribution, B2C Attribution

Services & Products

Marketing Attribution Software
Lead Management
Data Integration
Analytics and Reporting
Customer Journey Tracking

Target Customers

CMOs Directors Head of Marketing Marketing Managers Marketing Operations Paid Media professionals Agencies E-commerce businesses Financial Services Lead Generation

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Grant £350.00K 1
Innovate UK
Innovate UK
01 Mar 2022
Support Program Undisclosed 1
Tech Nation
01 Sep 2017
Support Program Undisclosed 1
The North West Fund
The North West Fund
01 Jul 2016
Seed Undisclosed 1
The North West Fund
The North West Fund
01 Dec 2015

Ruler Analytics Alternatives & Competitors

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Ruler Analytics vs
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FAQ About Ruler Analytics

Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-driven attribution.
Ruler Analytics was founded in 2016.
Ruler Analytics is headquartered in Liverpool, United Kingdom.
Ruler Analytics operates in Analytics, Marketing and CRM and Sales. Its work centres on Marketing Measurement Platform, Multi-Touch Attribution, Marketing Mix Modelling and Data-Driven Attribution. Its customers include CMOs, Directors and Head of Marketing.
Ruler Analytics has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Ruler Analytics has approximately 14 employees.
Ruler Analytics has completed 4 funding rounds, raising a total of $350.00K.
Ruler Analytics offers: Marketing Attribution Software, Lead Management, Data Integration, Analytics and Reporting, Customer Journey Tracking.
Top alternatives and competitors to Ruler Analytics include Billy Grace, Causiq, CaliberMind, Dreamdata, ROIVENUE™. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ruler Analytics and Billy Grace are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Ruler Analytics, https://bouncewatch.com/company/ruler-analytics, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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