Billy Grace vs Ruler Analytics
Billy Grace
AI Marketing Measurement, Analytics, and Optimization Platform
60 employees · est. 2021 · Amsterdam, The Netherlands
Ruler Analytics
Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-driven attribution
14 employees · est. 2016 · Liverpool, United Kingdom
Ruler Analytics is the older company (2021 vs 2016); Billy Grace is the larger of the two.
Side-by-Side Comparison
| Metric | Billy Grace | Ruler Analytics |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2016 older |
| Headquarters | ||
| Headquarters | Amsterdam, The Netherlands | Liverpool, United Kingdom |
| Employees | ||
| Employees | 60 larger | 14 |
| Industry | ||
| Industry | AI, Analytics, Marketing | Analytics, Marketing, CRM and Sales |
| Total Funding | ||
| Total Funding | $8.50M | $350.00K |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | AI marketing agent, Tracking and attribution, Analytics and insights, Budget optimization, Partner program for agencies | Marketing Attribution Software, Lead Management, Data Integration, Analytics and Reporting, Customer Journey Tracking |
| Target Customers | ||
| Target Customers | E-commerce businesses, B2C brands, Marketing agencies, Performance marketers | CMOs, Directors, Head of Marketing, Marketing Managers, Marketing Operations, Paid Media professionals, Agencies, E-commerce businesses, Financial Services, Lead Generation, Automotive, Professional Services, Legal, Travel, SaaS Companies |
| Taxonomy | ||
| Taxonomy | Marketing IntelligenceOnline Marketing MeasurementAnalytics OptimizationAI-driven Decision-makingE-commerce SolutionsAttribution Models +8 | Marketing Measurement PlatformMulti-Touch AttributionMarketing Mix ModellingData-Driven AttributionUser Journey ReportingFirst-Party Data Tracking +9 |
| Website | ||
| Website | billygrace.com | ruleranalytics.com |
About Billy Grace
Billy Grace, founded in 2021, is a trailblazer in the realm of AI and Machine Learning, specifically tailored for the marketing sector. Heralded as "The future of marketing intelligence," it is redefining industry standards with its comprehensive platform that integrates analytics and optimization f...
About Ruler Analytics
Ruler Analytics, founded in 2016 and headquartered in the United Kingdom, is a cutting-edge platform specializing in marketing measurement and attribution. The company addresses the increasing challenges faced by marketers due to the phasing out of third-party cookies and fragmented data sources. T...
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Compiled from the BounceWatch company index. We last looked at Billy Grace on 18 Jun 2026, and Ruler Analytics on 25 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
