Aura vs Carefull
Aura
A new approach to online safety– smart, simple, powered by AI
1264 employees · est. 2017 · Boston, United States
Carefull
AI-driven defense of money, credit, identity, passwords and critical documents. For older adults and their families
75 employees · est. 2019 · New York, United States
Aura is the older company (2017 vs 2019); Aura is the larger of the two.
Side-by-Side Comparison
| Metric | Aura | Carefull |
|---|---|---|
| Founded | ||
| Founded | 2017 older | 2019 |
| Headquarters | ||
| Headquarters | Boston, United States | New York, United States |
| Employees | ||
| Employees | 1264 larger | 75 |
| Industry | ||
| Industry | Cyber Security, Information Technology, Privacy and Security | Financial Services, Fintech, Mobile |
| Funding Stage | ||
| Funding Stage | Series C+ | Series A |
| Total Funding | ||
| Total Funding | $662.68M | $19.70M |
| Funding Rounds | ||
| Funding Rounds | 9 | 3 |
| Services | ||
| Services | Identity Theft Protection, Credit Monitoring, VPN & Online Privacy, Antivirus, Password Manager, Parental Controls & Safe Gaming | Not tracked yet |
| Target Customers | ||
| Target Customers | Families, Businesses, Parents, Individuals concerned about online safety, Victims of identity theft | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Identity Theft ProtectionScam ProtectionOnline Threat ProtectionFamily SafetyChild Safety AlertsAI-Powered Security +7 | AI-driven DefenseFinancial SafetyFraud ProtectionSenior-specific ChallengesFinancial MonitoringIdentity Theft Protection +9 |
| Website | ||
| Website | aura.com | getcarefull.com |
About Aura
Aura is a promising player in the Cyber Security and Information Technology sectors, offering comprehensive protection against identity theft, scams, and online threats for families. Founded in 2017 and headquartered in the United States, the company specializes in solutions that blend Privacy and S...
About Carefull
Carefull is an AI-powered financial safety platform that caters specifically to the protection of older adults and their families. Founded in 2019 and based in the United States, Carefull's mission is to help banks, credit unions, and wealth advisors safeguard their older adult customers from fraud...
Also comparing in this category
Comparing more than these two?
Get Aura, Carefull and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does Aura compare?
A PDF of Aura and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Frequently Asked Questions
Compare Aura with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at Aura on 29 Sep 2025, and Carefull on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
