Aura logo — A new approach to online safety– smart, simple, powered by A...

Aura

A new approach to online safety– smart, simple, powered by AI.

Founded 2017 United States Boston, United States 1264 employees Series C+ Total: $662.68M Cyber Security, Information Technology +1

General Information

Company Name Aura
Founded Year 2017
Location United States Boston, United States
Employees 1264
Industries Cyber Security, Information Technology, Privacy and Security
Funding Stage Series C+
Social

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About Aura

Aura is a promising player in the Cyber Security and Information Technology sectors, offering comprehensive protection against identity theft, scams, and online threats for families. Founded in 2017 and headquartered in the United States, the company specializes in solutions that blend Privacy and Security with ease of use. Their offering includes an AI-powered app that provides device security, scam and fraud protection, child safety alerts, and identity theft prevention.

The company recently secured a Series F Extension investment on 01 September 2025, with notable investor Jeffrey Katzenberg leading the funding. Aura's focus on leveraging AI for automation and its all-in-one protection approach aligns well with current market needs for holistic cybersecurity solutions. This strategic positioning, alongside its robust investment backing, makes Aura a potentially attractive opportunity for those interested in the fast-evolving tech security landscape.

Business keywords: Identity Theft Protection, Scam Protection, Online Threat Protection, Family Safety, Child Safety Alerts, AI-Powered Security, Device Security, Fraud Protection, Digital Security, Mobile Security, Internet Safety, Automated Security Solutions, Consumer Protection

Services & Products

Identity Theft Protection
Credit Monitoring
VPN & Online Privacy
Antivirus
Password Manager
Parental Controls & Safe Gaming

Target Customers

Families Businesses Parents Individuals concerned about online safety Victims of identity theft

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series F Extension Undisclosed 1
Jeffrey Katzenberg
01 Sep 2025
Series F Extension $140.00M 6
Ten Eleven Ventures, General Catalyst +4
01 Mar 2025
Seed $22.00M 1
Robert Downey Jr.
01 Jun 2023
Series F $200.00M 6
Ten Eleven Ventures, WndrCo +4
01 Oct 2021
Series E $150.00M 1
Warburg Pincus
01 Jun 2021
Late VC Undisclosed 1
Greenbay Ventures
01 Dec 2020
Late VC $150.00M 2
WndrCo, General Catalyst
01 Jul 2019
Series A Undisclosed 1
Accel
01 Apr 2019
Pre-Seed $680.00K -
01 Mar 2016

Aura Alternatives & Competitors

View All Alternatives
Aura vs
SkimSafe
SkimSafe Sweden

We want you to be secure in your everyday life

11 employees
Analytics, Big Data
Aura vs
NortonLifeLock
NortonLifeLock United States

Fortify your personal information with industry-leading identity theft protection and a $1 million g...

Post-IPO Secondary
913 employees
Cyber Security, IT
Aura vs
IDSeal
IDSeal United States

Providing Identity Theft Protection, Data Privacy and Cybersecurity solutions with over 20 years of...

14 employees
Cyber Security, Privacy and Security

FAQ About Aura

A new approach to online safety– smart, simple, powered by AI.
Aura was founded in 2017.
Aura is headquartered in Boston, United States.
Aura operates in Cyber Security, Information Technology and Privacy and Security. Its work centres on Identity Theft Protection, Scam Protection, Online Threat Protection and Family Safety. Its customers include Families, Businesses and Parents.
Aura has approximately 1264 employees.
Aura has completed 9 funding rounds, raising a total of $662.68M. The latest funding stage is Series C+.
Aura offers: Identity Theft Protection, Credit Monitoring, VPN & Online Privacy, Antivirus, Password Manager, Parental Controls & Safe Gaming.
Top alternatives and competitors to Aura include SkimSafe, NortonLifeLock, IDSeal, F-Secure Corporation, Memcyco. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Aura and SkimSafe are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Aura, https://bouncewatch.com/company/aura-1, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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