Aura vs Direct Lending
Aura
Aura leverages its technology to provide affordable, credit-building loans to working families in America
96 employees · est. 2014 · San Francisco, United States
Direct Lending
Join us to help every hardworking adult to have access to simple, safe & affordable financing
42 employees · est. 2016 · Malaysia
Aura is the older company (2014 vs 2016); Aura is the larger of the two.
Side-by-Side Comparison
| Metric | Aura | Direct Lending |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2016 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Malaysia |
| Employees | ||
| Employees | 96 larger | 42 |
| Industry | ||
| Industry | Financial Services, Fintech, Lending and Investments | Fintech |
| Funding Stage | ||
| Funding Stage | Debt Financing | Not tracked yet |
| Total Funding | ||
| Total Funding | $584.70M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 14 | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Financial InclusionCredit-building LoansCommunity Development Financial InstitutionAffordable LoansUnderbanked CommunitiesUnbanked +8 | Digital Lending MarketplacePoint Of Sales FinancingSyariah Compliant FinancingMicro SME Business FinancingOnline Personal LendingFinancial Inclusion +4 |
| Website | ||
| Website | myaura.com | directlending.com.my |
About Aura
Aura Aura leverages its technology to provide affordable, credit-building loans to working families in America. They are a Community Development Financial Institution (CDFI), committed to delivering innovative financial technology solutions for fairness and financial inclusion. Most financial insti...
About Direct Lending
Direct Lending is a fintech startup with a mission to provide legitimate and affordable borrowing options to hardworking adults, addressing the limitations in the current financing landscape. The company aims to combat the low levels of borrowing from licensed banking institutions in Malaysia by off...
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Compiled from the BounceWatch company index. We last looked at Aura on 12 Sep 2024, and Direct Lending on 27 Oct 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
