AUTO1 Group vs MotorK
AUTO1 Group
AUTO1 Group is Europe’s leading digital automotive platform
4915 employees · est. 2012 · Berlin, Germany
MotorK is the older company (2012 vs 2010); AUTO1 Group is the larger of the two.
Side-by-Side Comparison
| Metric | AUTO1 Group | MotorK |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2010 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | Milano, Italy |
| Employees | ||
| Employees | 4915 larger | 446 |
| Industry | ||
| Industry | Internet, Marketplaces, Automotive | IT, Internet, SaaS |
| Funding Stage | ||
| Funding Stage | Convertible Note | Post-IPO Equity |
| Total Funding | ||
| Total Funding | $1.19B | $63.50M |
| Funding Rounds | ||
| Funding Rounds | 12 | 8 |
| Services | ||
| Services | Vehicle Buying and Selling, Wholesale Car Trading, Retail Car Sales, Digital Car Financing, Car Remarketing Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Professional Car Dealers, Individual Car Sellers, Retail Car Buyers, Wholesale Car Buyers, Financial Service Consumers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Digital Automotive PlatformUsed Car MarketplaceCar FinancingWholesale Trading PlatformOnline Car SalesCar Dealerships +7 | SaaS TechnologyAutomotive RetailMobility PlayersSparK PlatformSales And MarketingR&D Department +8 |
| Website | ||
| Website | auto1-group.com | motork.io |
About AUTO1 Group
AUTO1 Group, founded in 2012, stands as Europe’s leading digital automotive platform, capitalizing on technology and data to enhance value across the continent's used car market. Headquartered in Germany, the company operates through three pivotal brands: wirkaufendeinauto.de, Autohero, and AUTO1.co...
About MotorK
MotorK, with its slogan "Sparking the Automotive World," is the prominent European SaaS technology company for automotive retail. The company's SparK Platform offers digital solutions for manufacturers, dealers, and service centers to enhance their sales and marketing performance and cater to custom...
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Compiled from the BounceWatch company index. We last looked at AUTO1 Group on 28 May 2026, and MotorK on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
