BACKBONE
BKBN is the leading solution to produce, manage and distribute all your real estate visuals. - Better Visuals. Faster.
95 employees · est. 2018 · Geneva, Switzerland
widu
widu makes businesses look great. Increase your online sales with our technology-first approach to photography.
13 employees · est. 2021 · Dusseldorf, Germany
BACKBONE is the older company (2018 vs 2021); BACKBONE is the larger of the two.
Side-by-Side Comparison
| Metric | BACKBONE | widu |
|---|---|---|
| Founded | ||
| Founded | 2018 older | 2021 |
| Headquarters | ||
| Headquarters | Geneva, Switzerland | Dusseldorf, Germany |
| Employees | ||
| Employees | 95 larger | 13 |
| Industry | ||
| Industry | Information Technology | Marketplaces |
| Funding Stage | ||
| Funding Stage | Pre Seed | Pre Seed |
| Total Funding | ||
| Total Funding | $11.20M | $1.34M |
| Funding Rounds | ||
| Funding Rounds | 4 | 2 |
| Services | ||
| Services | Visual Products, Content Creation, Document Workflow, Brand Management, Team Efficiency, Property Photography, Virtual Staging, AI-Driven Content Generation | Not tracked yet |
| Target Customers | ||
| Target Customers | Real Estate Professionals, Property Managers, Real Estate Agents, Real Estate Marketing Teams | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Real Estate Visuals, Visual Content Management, Photo Production, Video Production, Drone Imagery, Virtual Staging, 3D Rendering, Floor Plan Services, Real Estate Photography, Event Photography, Online Gallery Management, Visual Production Platform, Collaborative Visual Management, Real Estate Marketing | Visual Content, Photography, Video Production, 3D Renders, Drone Photography, Real Estate Marketing, Online Sales, Technology-first Approach, Visual Content Specialists, Accommodation Industry, Online Presence, Serviced Marketplace, Business Branding, Marketing Strategy |
| Website | ||
| Website | bkbn.com | widu.co |
About BACKBONE
BACKBONE, founded in 2018 and headquartered in Switzerland, positions itself as a leader in the real estate visuals market. Delivering an all-encompassing suite of services, BACKBONE provides high-quality photos, videos, drone footage, staging, rendering, and floor plans, with an impressive turnarou...
About widu
Widu is a German-based startup founded in 2021 that focuses on helping businesses enhance their online sales through a technology-first approach to photography. With their slogan "widu makes businesses look great", the company aims to provide professional visuals for firms to stand out in the real e...
We will tell you when either one moves
BounceWatch watches BACKBONE and widu for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at BACKBONE and widu — by email.
Frequently Asked Questions
Compare BACKBONE with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at BACKBONE on 3 Sep 2026, and widu on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.