Ethos
Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
1048 employees · est. 2016 · Austin, United States
Ethos is the older company (2020 vs 2016); Ethos is the larger of the two.
3 signals in the last 90 days
Side-by-Side Comparison
| Metric | Bimaplan | Ethos |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2016 older |
| Headquarters | ||
| Headquarters | India | Austin, United States |
| Employees | ||
| Employees | 57 | 1048 larger |
| Industry | ||
| Industry | Financial Services, Insurance, Insurtech | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Seed | Series D |
| Total Funding | ||
| Total Funding | $6.50M | $413.96M |
| Funding Rounds | ||
| Funding Rounds | 3 | 8 |
| Services | ||
| Services | Not tracked yet | Providing no-medical-exam life insurance, term life insurance, whole life insurance, and guaranteed issue policies with instant underwriting and online application process. Also includes free estate planning and financial services. |
| Target Customers | ||
| Target Customers | Not tracked yet | Potential customers seeking life insurance coverage who prefer a quick, no-medical-exam application process and are interested in online financial services and estate planning. |
| Taxonomy | ||
| Taxonomy | Affordable Insurance, Insurance Platform, Financial Security, Low-income Population, Health Insurance, Life Insurance, Digital Infrastructure, Mobile Penetration, Early Stage Technology, Global Investors, Insurance Industry, Vulnerable Households, Startup Investment | Insurtech, Life Insurance, Technology, Predictive Analytics, Financial Technology, Investment, Digital Experience, Insurance Technology, Insurance Innovation |
| Website | ||
| Website | bimaplan.co | ethoslife.com |
About Bimaplan
Bimaplan is a startup based in India, founded in 2020, with a compelling slogan - "Affordable insurance for the next billion Indians." The company's vision revolves around providing financial security to 150 million vulnerable households through contextual life and health insurance products. Leverag...
About Ethos
Ethos is a life insurance startup that aims to make life insurance more accessible and affordable for millions of families. The company leverages a unique blend of industry expertise, technology, and a personal touch to simplify and expedite the life insurance process. With a focus on incorporating...
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BounceWatch watches Bimaplan and Ethos for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Bimaplan and Ethos — by email.
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Compiled from the BounceWatch company index. We last looked at Bimaplan on 12 Sep 2024, and Ethos on 1 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.