Black Swan Data vs Prolific
Black Swan Data
Bringing next generation data insights and predictive analytics to the world of consumer research
149 employees · est. 2011 · London, United Kingdom
Prolific
Building the biggest pool of quality human data in the world—for AI developers, researchers, and organizations
1522 employees · est. 2014 · London, United Kingdom
Black Swan Data is the older company (2011 vs 2014); Prolific is the larger of the two.
Side-by-Side Comparison
| Metric | Black Swan Data | Prolific |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2014 |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 149 | 1522 larger |
| Industry | ||
| Industry | Analytics, Big Data, SaaS | Marketing |
| Funding Stage | ||
| Funding Stage | Venture round | Series A |
| Total Funding | ||
| Total Funding | $22.90M | $26.20M |
| Funding Rounds | ||
| Funding Rounds | 3 | 2 |
| Services | ||
| Services | Dynamic Category Growth Identification, Product Opportunity Definition, Trend Prioritization, Consumer Concept and Communication Creation | Market Research, Data Collection, AI Tasking, Participant Recruitment, Survey Platform, AI Training, Data Annotation |
| Target Customers | ||
| Target Customers | CPG Innovators, Insight Teams, Marketing Teams, Innovation Teams | Researchers, Academic Institutions, Organizations, AI Developers, Market Research Firms |
| Taxonomy | ||
| Taxonomy | AI-powered Consumer ResearchPredictive AnalyticsSocial Data InsightsMarket Trend PredictionConsumer Behavior AnalysisData Science In Marketing +9 | AI DataResearch PlatformData CollectionParticipant RecruitmentCrowdsourcingOnline Research +1 |
| Website | ||
| Website | blackswan.com | prolific.com |
About Black Swan Data
Black Swan Data, a subsidiary of Mintel, is transforming consumer insights through its pioneering use of AI and big data analytics. With its slogan, "Bringing next generation data insights and predictive analytics to the world of consumer research," the company is challenging traditional market rese...
About Prolific
Prolific is a technology company founded in 2014 and headquartered in the United Kingdom. They aim to build the biggest pool of quality human data in the world, catering to AI developers, researchers, and organizations. With over 35,000 users, Prolific allows access to engaged participants, launchin...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Black Swan Data on 7 Apr 2026, and Prolific on 24 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
