Bling vs Goalsetter
Goalsetter
Winner of the 2022 FinTech Breakthrough Award for “Best Personal Finance Product” ⚡️
69 employees · est. 2015 · New York, United States
Goalsetter is the older company (2021 vs 2015); Goalsetter is the larger of the two.
23 signals in the last 90 days
Side-by-Side Comparison
| Metric | Bling | Goalsetter |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2015 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | New York, United States |
| Employees | ||
| Employees | 48 | 69 larger |
| Industry | ||
| Industry | EdTech, Education, Financial Services | EdTech, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Series A | Series A |
| Total Funding | ||
| Total Funding | $16.00M | $39.67M |
| Funding Rounds | ||
| Funding Rounds | 4 | 9 |
| Services | ||
| Services | taschengeldkarte, financial-literacy education, family financial management, customizable card designs, savings targets and budgeting, mobile plan for children, financial organization, investment opportunities for families | Not tracked yet |
| Target Customers | ||
| Target Customers | families with children, children aged 7-17, parents, educational institutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Family-fintechFinancial LiteracyMoney ManagementPersonal FinanceFinancial EcosystemDigital Finance Tools +8 | FinTechPersonal FinanceGoal-Based SavingsGifting PlatformFinancial EducationSavings Tools +9 |
| Website | ||
| Website | bling.de | goalsetter.co |
About Bling
Bling, founded in 2021, is an innovative startup based in Germany. Positioned at the intersection of EdTech, Education, Financial Services, and Fintech, Bling presents a unique value proposition with its slogan, "Your family in your pocket." As of June 2024, Bling successfully secured a $12.00M Ser...
About Goalsetter
Goalsetter, a goal-based savings and gifting platform, targets the millennial mom demographic by enabling families to contribute to kids' future goals instead of material goods. Launched in 2015 and headquartered in the United States, the company recently secured a $9.60M Series A investment on 25 M...
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Compiled from the BounceWatch company index. We last looked at Bling on 25 Aug 2026, and Goalsetter on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
