BrandLens
Unlock short-form video collection & co-creation at scale—create experiences & engage your audience with ease! No apps!
9 employees · est. 2023 · Burbank, United States
Novel is the older company (2023 vs 2021); Novel is the larger of the two.
Side-by-Side Comparison
| Metric | BrandLens | Novel |
|---|---|---|
| Founded | ||
| Founded | 2023 | 2021 older |
| Headquarters | ||
| Headquarters | Burbank, United States | Los Angeles, United States |
| Employees | ||
| Employees | 9 | 25 larger |
| Industry | ||
| Industry | Content Creators, Social Media, Marketing | Information Technology, Internet, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Non Equity Assistance |
| Total Funding | ||
| Total Funding | $440.00K | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | 1 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | UGC Video Content, Brand Engagement, Content Creation Platform, Crowdsourcing, On-brand Storytelling, Customer Community, Video Marketing, User-generated Content, Brand Ambassadors, Visual Storytelling, Customer Advocacy, Brand Promotion | Shoppable Video, Shopify Brands, Content Creation, Customer Engagement, Conversion Optimization, Online Retail, Brand Development, Audience Growth, Video Marketing, Digital Content, Customer Journey, Shopping Experience, Brand Engagement |
| Website | ||
| Website | brandlens.io | benovel.com |
About BrandLens
BrandLens is a US-based startup founded in 2020, specializing in user-generated video content creation. The company's slogan, "Tell your STORY through YOUR customers and community", encapsulates its mission to enable authentic UGC video storytelling. BrandLens provides a platform for marketers and o...
About Novel
Novel, with the slogan "Shoppable video for Shopify brands," is a brand-first Shoppable Video platform designed for passionate Shopify brands. Founded in 2021, it operates in the Information Technology, Internet, and Marketing industries, with its headquarters in the United States. The company recei...
We will tell you when either one moves
BounceWatch watches BrandLens and Novel for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at BrandLens and Novel — by email.
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Compiled from the BounceWatch company index. We last looked at BrandLens on 12 Sep 2024, and Novel on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.