-logo.jpg "CAKE (getCAKE.com)"){kind=logo}
CAKE (getCAKE.com)
CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time.
46 employees · est. 2010 · Laguna Beach, United States
CallRail
CallRail is an AI-powered lead engagement platform that helps over 220,000 businesses market with confidence.
352 employees · est. 2011 · Atlanta, United States
CAKE (getCAKE.com) is the older company (2010 vs 2011); CallRail is the larger of the two.
Side-by-Side Comparison
| Metric | CAKE (getCAKE.com) | CallRail |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2011 |
| Headquarters | ||
| Headquarters | Laguna Beach, United States | Atlanta, United States |
| Employees | ||
| Employees | 46 | 352 larger |
| Industry | ||
| Industry | Advertising, SaaS, Marketing | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Debt Financing | Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | $149.90M |
| Funding Rounds | ||
| Funding Rounds | 1 | 6 |
| Services | ||
| Services | Not tracked yet | call tracking, conversation intelligence, lead qualification and booking, marketing campaign attribution |
| Target Customers | ||
| Target Customers | Not tracked yet | businesses seeking marketing ROI, marketing agencies, businesses focused on customer engagement, companies using CRM and automation platforms, enterprises tracking customer interactions |
| Taxonomy | ||
| Taxonomy | Performance Marketing, Advertising Software, Affiliate Marketing, Lead Distribution, Multichannel Marketing, Real-time Optimization, Revenue Optimization, Customer Acquisition, Marketing Attribution, Advertising Networks, Publisher Management, Lead Management, Ecommerce Solutions, Digital Marketing Campaigns | AI-powered Solutions, Lead Engagement Platform, Call Tracking, Marketing Attribution, Customer Conversion Optimization, Marketing Analytics, Conversation Insights, 24/7 Lead Interaction, Data-driven Marketing, Sales Effectiveness, Customer Retention, Online Advertising Optimization, Offline Advertising Optimization, Business Communication |
| Website | ||
| Website | getcake.com | callrail.com |
About CAKE (getCAKE.com)
CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for...
About CallRail
CallRail, founded in 2011, stands as a leading AI-powered lead engagement platform. The company is headquartered in the United States and serves over 220,000 businesses globally. CallRail aids businesses in optimizing their marketing efforts by effectively attributing calls, texts, chats, and forms...
We will tell you when either one moves
BounceWatch watches CAKE (getCAKE.com) and CallRail for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at CAKE (getCAKE.com) and CallRail — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at CAKE (getCAKE.com) on 12 Sep 2024, and CallRail on 28 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.