CallRail logo — CallRail is an AI-powered lead engagement platform that help...

CallRail

CallRail is an AI-powered lead engagement platform that helps over 220,000 businesses market with confidence.

Founded 2011 United States Atlanta, United States 352 employees Total: $149.90M

General Information

Company Name CallRail
Founded Year 2011
Location United States Atlanta, United States
Founders / Decision Makers
Team member
Employees 352
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Freemium
Social

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About CallRail

CallRail, founded in 2011, stands as a leading AI-powered lead engagement platform. The company is headquartered in the United States and serves over 220,000 businesses globally. CallRail aids businesses in optimizing their marketing efforts by effectively attributing calls, texts, chats, and forms to specific marketing initiatives. This capability empowers businesses to understand their buyer's journey better and eliminate missed opportunities through constant AI-powered lead interaction.

The company’s comprehensive solutions facilitate better lead attraction, customer conversion, and overall marketing optimization. Despite a strong market presence and robust technological offerings, CallRail's last known investment, dated 01 May 2021, came from BACKED, with no disclosed investment amount. Given the company's substantial customer base and innovative use of AI, it presents a promising investment opportunity for venture capitalists looking to capitalize on the expanding digital marketing and AI sectors.

Business keywords: AI-powered Solutions, Lead Engagement Platform, Call Tracking, Marketing Attribution, Customer Conversion Optimization, Marketing Analytics, Conversation Insights, 24/7 Lead Interaction, Data-driven Marketing, Sales Effectiveness, Customer Retention, Online Advertising Optimization, Offline Advertising Optimization, Business Communication

Services & Products

call tracking
conversation intelligence
lead qualification and booking
marketing campaign attribution

Target Customers

businesses seeking marketing ROI marketing agencies businesses focused on customer engagement companies using CRM and automation platforms enterprises tracking customer interactions

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Round Undisclosed 1
BACKED
01 May 2021
Late VC $56.00M 2
Leaders Fund, Sageview Capital
01 Dec 2020
Debt Financing $15.00M 1
Square 1 Bank
01 Oct 2018
Late VC $75.00M 2
Leaders Fund, Sageview Capital
01 Sep 2017
Series A $1.90M 4
Brookstone Venture Capital, Jim Armstrong +2
01 Jan 2015
Seed $2.00M -
01 Jan 2014

CallRail Alternatives & Competitors

CallRail vs
BigRadar
BigRadar United Kingdom

Live Chat, Chatbots and Email Marketing.

9 employees
Information Technology, Messaging
CallRail vs
Ruler Analytics
Ruler Analytics United Kingdom

Marketing measurement platform combining multi-touch attribution, marketing mix modelling & data-dri...

14 employees
Analytics, Marketing
CallRail vs
Invoca
Invoca United States

AI that connects online marketing to offline revenue.

Series F+
391 employees
AI, Advertising

FAQ About CallRail

CallRail is an AI-powered lead engagement platform that helps over 220,000 businesses market with confidence.
CallRail was founded in 2011.
CallRail is headquartered in Atlanta, United States.
CallRail has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Freemium.
CallRail has approximately 352 employees.
CallRail has completed 6 funding rounds, raising a total of $149.90M.
CallRail offers: call tracking, conversation intelligence, lead qualification and booking, marketing campaign attribution.
Top alternatives and competitors to CallRail include BigRadar, Ruler Analytics, Invoca, Roistat, Inc. , Skipio. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
CallRail and BigRadar are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for CallRail, https://bouncewatch.com/company/callrail, updated 28 April 2026. When citing, please name BounceWatch and link this page.

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