CAKE (getCAKE.com)

CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead distribution, ecommerce, and multichannel marketing that create new revenue opportunities for CAKE customers worldwide.

Affiliate Marketing Solution: Manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. Visit: https://getcake.com/affiliate-marketing-software/

Lead Distribution Solution: Maximize lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers, and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. Visit: https://getcake.com/lead-distribution-software/

Multichannel Marketing Solution: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey. Visit: https://getcake.com/marketing-attribution-software/

CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time. It operates in the Advertising and SaaS industries and is headquartered in the United States.

The last investment was Debt Financing investment by Agility Capital on 11 March 2016.