Capterra
The #1 software & services destination, helping organizations save time, increase productivity, and accelerate growth.
191 employees · est. 1999 · Arlington, United States
Software Advice
With one-on-one help, we guide you to your top software options. Get real advice from real people.
542 employees · est. 2005 · United States
Capterra is the older company (1999 vs 2005); Software Advice is the larger of the two.
Side-by-Side Comparison
| Metric | Capterra | Software Advice |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2005 |
| Headquarters | ||
| Headquarters | Arlington, United States | United States |
| Employees | ||
| Employees | 191 | 542 larger |
| Industry | ||
| Industry | Social Media | Retail, Marketing |
| Funding Stage | ||
| Funding Stage | Acquired | Not tracked yet |
| Total Funding | ||
| Total Funding | $206.20M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Software Comparison, User Reviews and Ratings, In-depth Software Analysis, Feature and Pricing Evaluation, Vendor Support Insights | Personalized Software Recommendations, Independent Software Advice, Software Vendor Evaluation, Buying Trends Analysis |
| Target Customers | ||
| Target Customers | Businesses Seeking Software Solutions, Project Managers, HR Professionals, Sales Teams, Legal Firms, Healthcare Providers, IT Specialists, Non-profits | Small to Medium Businesses, Industry-Specific Professionals, HR Departments, Construction Project Managers, Legal Firms, Healthcare Providers, Property Management Companies |
| Taxonomy | ||
| Taxonomy | Software Marketplace, Business Software, Software Reviews, Online Resource, Software Comparison, Verified Reviews, Enterprise Technology, B2b Lead Generation, Software Ranking, Startup Growth, Productivity Tools, Software Categories, Data-backed Insights, Buyer Assistance, Gartner Company | Software Selection, Personalized Recommendations, Industry-specific Advising, Business Software Guidance, Gartner Company, Software Buying Consultation, Trusted Insights, Software Research, Validated User Reviews, Construction Software, HR Software, Medical Software, Retail Software, Manufacturing Software, ERP And CRM Software |
| Website | ||
| Website | capterra.com | softwareadvice.com |
About Capterra
Capterra, founded in 1999, serves as the premier destination for organizations seeking the right software and services. Providing access to over 100,000 solutions spanning 900 software types, the company enables clients to make informed decisions through more than 2 million verified reviews, compreh...
About Software Advice
Software Advice, founded in 2005, is a U.S.-based company that aims to streamline the software purchasing process for businesses operating in sectors such as Retail and Marketing. With its slogan, "With one-on-one help, we guide you to your top software options. Get real advice from real people," th...
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Funding, hiring, leadership and stack changes at Capterra and Software Advice — by email.
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Compiled from the BounceWatch company index. We last looked at Capterra on 30 Mar 2026, and Software Advice on 10 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.