Channel99
Channel99 is a Modern B2B Performance Marketing Platform
14 employees · est. 2022 · San Francisco, United States
Demandbase
Pipeline engine for AI GTM: From goals to outcomes
990 employees · est. 2005 · San Francisco, United States
Demandbase is the older company (2022 vs 2005); Demandbase is the larger of the two.
Side-by-Side Comparison
| Metric | Channel99 | Demandbase |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2005 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Francisco, United States |
| Employees | ||
| Employees | 14 | 990 larger |
| Industry | ||
| Industry | B2B, Marketing | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Seed | Series F+ |
| Total Funding | ||
| Total Funding | $12.75M | $333.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 9 |
| Services | ||
| Services | Marketing Intelligence, B2B Analytics, Attribution and View-Through Attribution, Paid Search and Campaign Optimization, Audience Activation and Intent-Based Audiences | AI-driven GTM alignment, Pipeline performance improvement, Target account engagement, Sales and marketing alignment, Data integration and analytics |
| Target Customers | ||
| Target Customers | Digital Marketers, Marketing Operations Teams, Marketing Agencies, Enterprise and Mid-Market Companies, B2B Focused Businesses | B2B Enterprises, Marketing Teams, Sales Teams, Revenue Operations Teams, Customer Success Teams |
| Taxonomy | ||
| Taxonomy | B2B Performance Marketing, AI-Powered Marketing, Marketing Investment Optimization, Data Attribution Solutions, Marketing Operations Enhancement, Financial Decision Support, Marketing Transformation, Marketing And Sales Integration, Contextual Benchmarking, Collaborative Marketing Tools, Cross-Channel Marketing Measurement, Vendor Evaluation, Marketing Data Analysis, Business Goal Alignment | Pipeline AI Platform, Account-Based Marketing, B2B Go-To-Market, Account Intelligence, Sales Intelligence, B2B Intent Data, Predictive Analytics, Account-Based Advertising, RevTech, B2B Programmatic Advertising, Multi-Channel Orchestration, Account-Based Experience, Technographics, B2B Data, Demand Generation |
| Website | ||
| Website | channel99.com | demandbase.com |
About Channel99
Channel99, founded in 2022, is emerging as a disruptor in the B2B marketing sector with its innovative performance marketing platform. By leveraging cutting-edge A.I., the platform addresses prevalent issues such as data discrepancies and flawed attribution models. Channel99's integration of marketi...
About Demandbase
Demandbase, founded in 2005, is revolutionizing the way B2B enterprises execute their go-to-market strategies. Positioned as the only pipeline AI platform in its niche, Demandbase transforms GTM efforts by automating growth at scale, backed by a unified view of data, insights, actions, and outcomes....
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BounceWatch watches Channel99 and Demandbase for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Channel99 and Demandbase — by email.
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Compiled from the BounceWatch company index. We last looked at Channel99 on 18 Mar 2026, and Demandbase on 17 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.