Demandbase vs ZoomInfo
Demandbase
Pipeline engine for AI GTM: From goals to outcomes
982 employees · est. 2005 · San Francisco, United States
Demandbase is the older company (2005 vs 2007); ZoomInfo is the larger of the two.
Side-by-Side Comparison
| Metric | Demandbase | ZoomInfo |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2007 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Vancouver, United States |
| Employees | ||
| Employees | 982 | 4334 larger |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Analytics, IT, Marketing |
| Funding Stage | ||
| Funding Stage | Series F+ | IPO |
| Total Funding | ||
| Total Funding | $333.00M | $1.18B |
| Funding Rounds | ||
| Funding Rounds | 9 | 5 |
| Services | ||
| Services | AI-driven Marketing Automation, Sales Account Engagement, Advertising Targeting Programs, Customer Data Integration, Pipeline Performance Measurement, Expansion and Retention Strategies | AI Sales Automation, Data-Driven Insights, Lead Routing, Data Enrichment, Sales and Marketing Unification, Pipeline Growth |
| Target Customers | ||
| Target Customers | Marketing Teams, Sales Teams, Revenue Operations Teams, Customer Success Teams, B2B Companies across Business Services, Financial Services, Manufacturing, Technology | Sales Teams, Marketing Teams, Recruiting Teams, Revenue Operations Teams, B2B Companies, Industry Leaders |
| Taxonomy | ||
| Taxonomy | Pipeline AIAccount-Based Marketing (ABM)B2B Go-To-MarketAccount IntelligenceSales IntelligenceB2B Intent Data +9 | GTM PlatformGTM StrategySales IntelligenceConversation IntelligenceMarketing IntelligenceSales Engagement +9 |
| Website | ||
| Website | demandbase.com | zoominfo.com |
About Demandbase
Demandbase is a San Francisco-based company providing a pipeline AI platform that enables B2B enterprises to automate growth and optimize their account-based go-to-market strategies. The platform serves marketing, sales, revenue operations, and customer success teams across business services, financ...
About ZoomInfo
ZoomInfo is a go-to-market platform based in Vancouver, United States, that helps businesses discover, acquire, and expand their customer base. It provides accurate, real-time data, insights, and technology to over 35,000 companies globally, assisting them in enhancing efficiency and aligning sales...
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Compiled from the BounceWatch company index. We last looked at Demandbase on 30 Sep 2026, and ZoomInfo on 30 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
