ChannelEngine vs StoreAutomator
ChannelEngine
Your connection to every marketplace 🚀
208 employees · est. 2013 · Leiden, The Netherlands
StoreAutomator
Streamline and manage your ecommerce operations, expand to new channels, and increase sales from a single dashboard
8 employees · est. 2011 · Nutley, United States
StoreAutomator is the older company (2013 vs 2011); ChannelEngine is the larger of the two.
Side-by-Side Comparison
| Metric | ChannelEngine | StoreAutomator |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2011 older |
| Headquarters | ||
| Headquarters | Leiden, The Netherlands | Nutley, United States |
| Employees | ||
| Employees | 208 larger | 8 |
| Industry | ||
| Industry | Advertising, Information Technology, Internet | Analytics, E-Commerce, Information Technology |
| Funding Stage | ||
| Funding Stage | Series B | Pre-Seed |
| Total Funding | ||
| Total Funding | $51.56M | $180.00K |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Marketplace Integration and Management, AI-powered Pricing, Dynamic Pricing, Product Listing, Inventory Management, Channel Connectivity, Partner Ecosystem Management | Multichannel Ecommerce Management, Product Information Management, Order Management |
| Target Customers | ||
| Target Customers | Ecommerce Businesses, Retailers, Marketplace Sellers, Businesses with Multichannel Sales Needs, Companies looking for International Expansion | Ecommerce businesses, Retailers, Online Merchants, Enterprise Businesses |
| Taxonomy | ||
| Taxonomy | Marketplace IntegrationMulti-channel CommerceProduct Data ManagementOrder ManagementPricing ManagementE-commerce Automation +7 | Multichannel Commerce ManagementChannel & Marketplace ListingsProduct Data ManagementInventory ManagementOrder Management & FulfillmentDropshipping Automation +9 |
| Website | ||
| Website | channelengine.com | storeautomator.com |
About ChannelEngine
ChannelEngine, with the tagline "Your connection to every marketplace 🚀", is strategically positioned within the Advertising, Information Technology, Internet, Marketplaces, Platforms, Retail, and SaaS industries. Founded in 2013, this Netherlands-based company offers a robust platform that connect...
About StoreAutomator
StoreAutomator, established in 2011 and headquartered in the United States, presents a robust solution to streamline and automate e-commerce operations. The company's slogan, "Streamline and manage your ecommerce operations, expand to new channels, and increase sales from a single dashboard," encaps...
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Compiled from the BounceWatch company index. We last looked at ChannelEngine on 24 Sep 2026, and StoreAutomator on 30 Apr 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.