ChannelEngine
Your connection to every marketplace 🚀
208 employees · est. 2013 · Leiden, The Netherlands
StoreAutomator
Streamline and manage your ecommerce operations, expand to new channels, and increase sales from a single dashboard.
8 employees · est. 2011 · Nutley, United States
StoreAutomator is the older company (2013 vs 2011); ChannelEngine is the larger of the two.
Side-by-Side Comparison
| Metric | ChannelEngine | StoreAutomator |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2011 older |
| Headquarters | ||
| Headquarters | Leiden, The Netherlands | Nutley, United States |
| Employees | ||
| Employees | 208 larger | 8 |
| Industry | ||
| Industry | Advertising, Information Technology, Internet | Analytics, E-Commerce, Information Technology |
| Funding Stage | ||
| Funding Stage | Series B | Pre Seed |
| Total Funding | ||
| Total Funding | $51.56M | $180.00K |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Marketplace Integration & Management, AI-powered Multichannel Operations, Pricing and Inventory Optimization, Vendor and Seller Hub Management, Cross-Border Selling Solutions, Automated Recovery Management | Multichannel Ecommerce Management, Product Information Management, Order Management |
| Target Customers | ||
| Target Customers | Ecommerce Retailers, Marketplace Sellers, Third-party Sellers, First-party Vendors, Ecommerce Platforms | Ecommerce businesses, Retailers, Online Merchants, Enterprise Businesses |
| Taxonomy | ||
| Taxonomy | Marketplace Integration, Multichannel Strategy, Product Data Management, Order Management, Pricing Tools, E-commerce Automation, Vendor Central Operations, Hybrid Selling, Sales Optimization, API Integration, Retail Procurement, Partner Ecosystem, Third-party Marketplace Performance | Multichannel Commerce Management, Channel & Marketplace Listings, Product Data Management, Inventory Management, Order Management & Fulfillment, Dropshipping Automation, Dynamic Repricing Tools, Analytics & Reporting, E-commerce Automation, Retail Inventory Management, PIM (Product Information Management), Feed Management, Catalog Management, Walmart Marketplace, Amazon Marketplace |
| Website | ||
| Website | channelengine.com | storeautomator.com |
About ChannelEngine
ChannelEngine, founded in 2013, is a prominent player in the Advertising, Information Technology, Internet, Marketplaces, Platforms, Retail, and SaaS industries. With its headquarters located in The Netherlands and global offices in cities like New York, Munich, Paris, and Singapore, the company con...
About StoreAutomator
StoreAutomator, established in 2011 and headquartered in the United States, presents a robust solution to streamline and automate e-commerce operations. The company's slogan, "Streamline and manage your ecommerce operations, expand to new channels, and increase sales from a single dashboard," encaps...
We will tell you when either one moves
BounceWatch watches ChannelEngine and StoreAutomator for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at ChannelEngine and StoreAutomator — by email.
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Compiled from the BounceWatch company index. We last looked at ChannelEngine on 21 May 2026, and StoreAutomator on 30 Apr 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.