Colateral
Retailers & Brands. Take control of your In-store Marketing and deliver localised messaging that drives revenues.
22 employees · est. 2015 · Truro, United Kingdom
retailmediatools
Retail Media Infrastructure as a Service - as if built in-house
18 employees · est. 2021 · Germany
Colateral is the older company (2015 vs 2021).
Side-by-Side Comparison
| Metric | Colateral | retailmediatools |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2021 |
| Headquarters | ||
| Headquarters | Truro, United Kingdom | Germany |
| Employees | ||
| Employees | 22 | 18 |
| Industry | ||
| Industry | Automation, IT, Retail | Advertising, Information Technology |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $2.25M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Monetizing In-Store Inventory, Streamlining Campaign Execution, Providing Performance Insights, Enhancing Customer Experiences, Simplifying Retail Media Management | Retail Media Infrastructure as a Service, Sponsored Products, Display/Native Ads, Campaign Management, Promotions and Discounts, Auctioning/Bidding System, Couponing |
| Target Customers | ||
| Target Customers | Retailers, Store Retailers, Manufacturers, Advertisers | Retailers, Advertisers, Marketing Departments, eCommerce Platforms, Mobile Apps, In-store Retail Locations |
| Taxonomy | ||
| Taxonomy | In-store Marketing, Compliance Management, Retail Technology, Campaign Planning, Artwork Automation, Order Management, Data Verification, Health And Safety Displays, Retail Operations, Marketing Communications, Retail Technology, Business Requirements, Startup | Retail Media Platform, Sponsored Products, Display Ads, Native Advertising, Promotions And Discounts, Digital Signage, In-Store Advertising, Personalized Offers, Personalized Leaflets, Brand Pages, Retail Technology, Cloud Native, API Solutions, Retail Advertising, Advertising Revenue Optimization |
| Website | ||
| Website | colateral.io | retailmediatools.com |
About Colateral
Colateral, founded in 2015 and headquartered in the United Kingdom, redefines how retailers manage their media presence across both physical and digital channels. As a player in industries such as Automation, IT, Retail, SaaS, and Marketing, the company is designed to simplify and optimize retail me...
About retailmediatools
retailmediatools, founded in 2021 and headquartered in Germany, is a pioneering player in the Advertising and Information Technology sectors. Their slogan, "Retail Media Infrastructure as a Service - as if built in-house," encapsulates their value proposition of enabling retailers to maximize advert...
We will tell you when either one moves
BounceWatch watches Colateral and retailmediatools for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Colateral and retailmediatools — by email.
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Compiled from the BounceWatch company index. We last looked at Colateral on 11 Sep 2024, and retailmediatools on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.