Confused.com vs LowestRates.ca
Confused.com
Our purpose? To take customers from confusion to clarity
259 employees · est. 2002 · Cardiff, United Kingdom
LowestRates.ca
Canada's top rate comparison website for insurance, credit cards, mortgages, and loans
11 employees · est. 2012 · Toronto, Canada
Confused.com is the older company (2002 vs 2012); Confused.com is the larger of the two.
Side-by-Side Comparison
| Metric | Confused.com | LowestRates.ca |
|---|---|---|
| Founded | ||
| Founded | 2002 older | 2012 |
| Headquarters | ||
| Headquarters | Cardiff, United Kingdom | Toronto, Canada |
| Employees | ||
| Employees | 259 larger | 11 |
| Industry | ||
| Industry | E-Commerce, Financial Services, Insurance | Finance, Financial Services, Fintech |
| Services | ||
| Services | insurance comparison, utilities comparison, financial product comparison, quote generation, reward programs | Not tracked yet |
| Target Customers | ||
| Target Customers | vehicle owners, homeowners, travelers, pet owners, businesses, students, young drivers, life insurance seekers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Comparison PlatformCar InsuranceFinancial ProductsOnline BrandsMarketplaceConsumer Empowerment +9 | Financial ComparisonConsumer LeadsFinancial LiteracyPartnershipsToronto-basedInsurance Comparison +8 |
| Website | ||
| Website | confused.com | lowestrates.ca |
About Confused.com
Confused.com is the UK’s pioneering car insurance comparison platform, guiding customers from confusion to clarity since 2002. Expanding over two decades to encompass over 30 products, the company’s mission revolves around simplifying the process of finding the right product at the right price, savi...
About LowestRates.ca
LowestRates.ca is a Toronto-based startup founded in 2012, positioning itself as Canada's top rate comparison website for insurance, credit cards, mortgages, and loans. The company aims to facilitate better financial decision-making for Canadians by enabling them to save time and money on personal f...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Confused.com on 29 Sep 2026, and LowestRates.ca on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
