GroundTruth
GroundTruth is a media platform that drives in-store visits and other real business results.
358 employees · est. 2008 · New York, United States
EQ Works is the older company (1994 vs 2008); GroundTruth is the larger of the two.
Side-by-Side Comparison
| Metric | EQ Works | GroundTruth |
|---|---|---|
| Founded | ||
| Founded | 1994 older | 2008 |
| Headquarters | ||
| Headquarters | Toronto, Canada | New York, United States |
| Employees | ||
| Employees | 64 | 358 larger |
| Industry | ||
| Industry | Advertising, Analytics, Insurtech | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Post Ipo Equity | Acquired |
| Total Funding | ||
| Total Funding | $4.79M | $139.62M |
| Funding Rounds | ||
| Funding Rounds | 2 | 9 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Location Behaviour, Audience Segmentation, Advertising Platforms, Real-time Analytics, Mobile Applications, Web Applications, Brand Enhancement, Advertising Campaigns, Marketing Initiatives, Programmatic Buying, CRM Integration, Precision Targeting, Digital Strategy, Media Buying | In-Store Visits, Real-World Consumer Behavior, Location Data, Purchase Data, Targeted Advertising Campaigns, Consumer Response Measurement, Advertising Effectiveness, Blueprints Technology, Consumer Insights, First-Party Database, Location Technology, Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence |
| Website | ||
| Website | eqworks.com | GroundTruth.com |
About EQ Works
EQ Works is a Canadian startup founded in 1994 which focuses on revolutionizing customer targeting through Location Behaviour. With the slogan "Make moves with location behaviour," it leverages first-party, location-based behaviour signals, advanced data analytics, and proprietary software to create...
About GroundTruth
GroundTruth, founded in 2008, is a leading United States-based media platform specializing in driving in-store visits and achieving measurable business outcomes. Its core strength lies in harnessing observed real-world consumer behavior through location and purchase data to curate targeted advertisi...
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