EVERYTHING vs Plum
EVERYTHING
EVERYTHING is on a mission to build the next social finance experience for Gen Z and young millennials
55 employees · est. 2021 · London, United Kingdom
Plum is the older company (2021 vs 2016); Plum is the larger of the two.
Side-by-Side Comparison
| Metric | EVERYTHING | Plum |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2016 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 55 | 323 larger |
| Industry | ||
| Industry | Financial Services, Fintech, Payments | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Seed | Debt Financing |
| Total Funding | ||
| Total Funding | $2.00M | $102.76M |
| Funding Rounds | ||
| Funding Rounds | 1 | 17 |
| Services | ||
| Services | Cash Rewards, Squad-based Earnings, Debit Mastercard Usage, Financial Literacy Challenges | Automated saving and investing, Easy Access Savings Account, Lifetime ISA, Cash ISA, Stocks and Shares ISA, Personal Pension management, Subscription-based financial services, E-money and payment services |
| Target Customers | ||
| Target Customers | Young Adults, Tech-savvy Individuals, Teams of Friends, Financially Conscious Consumers | Individual savers, Investors, People planning retirement, Students, UK residents looking for personal finance solutions, Tech-savvy individuals seeking automated finance management |
| Taxonomy | ||
| Taxonomy | Social FinanceGen ZYoung MillennialsSocial InteractionPremium BondsFintech Innovation +8 | Smart Money AppPersonal Finance AutomationEffortless SavingEmpowered SpendingAccessible InvestingFinancial Products +8 |
| Website | ||
| Website | joineverything.com | withplum.com |
About EVERYTHING
EVERYTHING, founded in 2021 and headquartered in the United Kingdom, is carving its niche at the intersection of finance and social interaction, aiming to redefine how Gen Z and young millennials engage with money. This emerging startup stands out in the Financial Services, Fintech, and Payments ind...
About Plum
Plum is a financial technology company based in London, United Kingdom, providing automation tools for personal finance management. It is tailored for individual savers, investors, and UK residents seeking accessible saving and investing solutions. Founded in 2016, Plum offers services such as aut...
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Compiled from the BounceWatch company index. We last looked at EVERYTHING on 3 Jul 2025, and Plum on 15 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
