Plum is a financial technology company based in London, United Kingdom, providing automation tools for personal finance management. It is tailored for individual savers, investors, and UK residents seeking accessible saving and investing solutions.
Founded in 2016, Plum offers services such as automated saving and investing, Lifetime ISA, and personal pension management. By incorporating a freemium and subscription revenue model, Plum operates with a B2C business setup, providing subscription-based financial services to tech-savvy individuals aiming for streamlined financial management.