Exactag
Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.
39 employees · est. 2011 · Dusseldorf, Germany
Measured
The only media optimization platform powered by incrementality intelligence
138 employees · est. 2017 · Austin, United States
Exactag is the older company (2011 vs 2017); Measured is the larger of the two.
Side-by-Side Comparison
| Metric | Exactag | Measured |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2017 |
| Headquarters | ||
| Headquarters | Dusseldorf, Germany | Austin, United States |
| Employees | ||
| Employees | 39 | 138 larger |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Seed | Series Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | $25.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 2 |
| Services | ||
| Services | Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization | Incrementality-Calibrated Media Mix Modeling, Automated Geo and Audience Split Experiments, AI-Powered Scenario Planning, Cross-Channel Dashboard, Competitive Intelligence, Industry-Leading Strategic Services |
| Target Customers | ||
| Target Customers | Marketing Professionals, Data Analysts, Enterprises with Complex Marketing Channels, E-commerce Platforms, Digital Advertisers | Enterprise Brands, Omnichannel Retail, Technology Companies, Consumer Packaged Goods, Financial Services, Hospitality, Automotive |
| Taxonomy | ||
| Taxonomy | Marketing Attribution, Marketing Performance Optimization, Data-driven Decision Making, SaaS For Marketers, Digital And Non-digital Advertising, Real-time Attribution, Marketing Mix Modeling, Cross-channel Measurement, Marketing Data Integration, ROI Optimization, Multichannel Attribution, Budget Allocation, Media-mix Modeling, Cookieless Measurement, Future-proof Measurement | Incrementality Intelligence, Media Optimization, Marketing Effectiveness, Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, Media Mix Modeling, ROI Optimization, Geo-Testing |
| Website | ||
| Website | exactag.com | measured.com |
About Exactag
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors...
About Measured
Measured, founded in 2017, is a prominent player in the Analytics and SaaS industries, headquartered in the United States. The company distinguishes itself with its AI-powered marketing effectiveness platform, allowing enterprise brands to strategically manage and optimize media investments. With th...
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Funding, hiring, leadership and stack changes at Exactag and Measured — by email.
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Compiled from the BounceWatch company index. We last looked at Exactag on 16 Mar 2026, and Measured on 26 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.