Extole
The Customer-led Growth platform for marketers.
92 employees · est. 2009 · San Francisco, United States
Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands
871 employees · est. 2013 · San Francisco, United States
Extole is the older company (2009 vs 2013); Iterable is the larger of the two.
Side-by-Side Comparison
| Metric | Extole | Iterable |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2013 |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Francisco, United States |
| Employees | ||
| Employees | 92 | 871 larger |
| Industry | ||
| Industry | E-Commerce, Enterprise Software, Marketing | AI, Mobile, SaaS |
| Funding Stage | ||
| Funding Stage | Debt Financing | Series E |
| Total Funding | ||
| Total Funding | $28.70M | $342.20M |
| Funding Rounds | ||
| Funding Rounds | 7 | 7 |
| Services | ||
| Services | Not tracked yet | AI & Agentic Intelligence, Campaign Management, Consumer Engagement, Data-Informed Strategy, Marketing Efficiency Improvement |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketing Teams, Enterprise Brands, Retail & E-commerce Businesses, Fintech Companies, Online Marketplaces |
| Taxonomy | ||
| Taxonomy | Customer-led Growth, Advocacy Platform, Referral Programs, Customer Acquisition, First-party Data, Enterprise Advocacy, Marketing, Customer Retention, Acquisition Strategy, Brand Engagement, Customer Activation | AI Customer Engagement, Enterprise Scale Solutions, Intelligent Personalization, Cross-Channel Experiences, Data-Driven Marketing, Real-Time Engagement, Growth Engine, Performance Optimization, Seamless Integration, Governance And Control, Customer Relationship Management, Marketing Automation, SaaS Platform, Customer Experience Improvement |
| Website | ||
| Website | extole.com | iterable.com |
About Extole
Extole is a Customer-led Growth platform for marketers, founded in 2007 and headquartered in the United States. The company's slogan, "The Customer-led Growth platform for marketers.", reflects its mission to combat rising paid media costs by leveraging customers as the primary vehicle for acquisiti...
About Iterable
Iterable is a prominent player in the AI-driven customer engagement space, established in 2013 and headquartered in the United States. They offer a platform designed for enterprise scale that enables businesses to turn data into action, providing smart, personalized engagement across multiple channe...
We will tell you when either one moves
BounceWatch watches Extole and Iterable for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Extole and Iterable — by email.
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Compiled from the BounceWatch company index. We last looked at Extole on 12 Sep 2024, and Iterable on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
