Floret vs Recast
Floret
A modern trade planning and financial automation platform for CPG brands. Check us out at www.tryfloret.com!
14 employees · est. 2022 · Brooklyn, United States
Recast
Recast is building the world's most rigorous incrementality platform. Powered by Recast MMM and Recast GeoLift
68 employees · est. 2021 · New York, United States
Recast is the older company (2022 vs 2021); Recast is the larger of the two.
Side-by-Side Comparison
| Metric | Floret | Recast |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2021 older |
| Headquarters | ||
| Headquarters | Brooklyn, United States | New York, United States |
| Employees | ||
| Employees | 14 | 68 larger |
| Industry | ||
| Industry | Automation, Information Technology, CRM and Sales | AI, Automation, Information Technology |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $2.25M | $4.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Deduction and Trade Management, Invalid Chargeback Recovery, Cash Application Automation, Financial Workflow Automation, Promotion Planning and Analysis | Recast MMM, Forecasting & Planning, GeoLift by Recast, Live Accuracy Dashboards |
| Target Customers | ||
| Target Customers | CPG Brands, Retail Companies, Sales and Finance Teams, Emerging and Market-Leading Brands, Operations and Finance Leaders | Fortune 50 Companies, CPG Brands, Fintech Companies, Pharmaceutical Brands, Retail Channels |
| Taxonomy | ||
| Taxonomy | CPG BrandsTrade PlanningFinancial AutomationAI-powered PlatformOrder ManagementChargeback Dispute Resolution +7 | Incrementality PlatformMedia MeasurementMarketing Performance OptimizationProbabilistic ComputationCausal InferenceMedia Mix Modeling +8 |
| Website | ||
| Website | tryfloret.com | getrecast.com |
About Floret
Floret is emerging as a critical player in the realm of CPG (Consumer Packaged Goods) technology. Established in 2022, this United States-based startup is pioneering a comprehensive platform that integrates modern trade planning and financial automation for CPG brands. The company seeks to redefine...
About Recast
Recast, founded in 2021, is carving a niche in the intersection of AI, Automation, and Information Technology with its innovative approach to incrementality analysis. The company is headquartered in the United States and positions itself as a leader with its rigorous incrementality platform, powered...
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Compiled from the BounceWatch company index. We last looked at Floret on 13 Mar 2026, and Recast on 26 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
