New York, United States
Recast, founded in 2021, is carving a niche in the intersection of AI, Automation, and Information Technology with its innovative approach to incrementality analysis. The company is headquartered in the United States and positions itself as a leader with its rigorous incrementality platform, powered by Recast MMM and Recast GeoLift.
Setting itself apart, Recast emphasizes unmatched accuracy and transparency, turning the typical opaque models into a "glass box." The firm underscores its commitment to model quality with over 30% of its team holding PhDs in math or statistics. This depth in expertise enhances their research capabilities, particularly in media mix modeling.
In terms of financial backing, Recast secured a $3.40M Seed Round investment in December 2022 from prominent investors, including Lerer Hippeau, Data Tech Fund, Vibe Capital, Jonah Goodhart, and Adam Grenier. This funding underscores investor confidence in Recast's business model and growth potential, making it a notable contender in its sector.
