Flourish Fi
Flourish Fi is a behavioral loyalty and client engagement platform for financial institutions.
20 employees · est. 2018 · Berkeley, United States
Pinwheel is the larger of the two.
Side-by-Side Comparison
| Metric | Flourish Fi | Pinwheel |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2018 |
| Headquarters | ||
| Headquarters | Berkeley, United States | New York, United States |
| Employees | ||
| Employees | 20 | 76 larger |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | Financial Services, Fintech, Information Technology |
| Funding Stage | ||
| Funding Stage | Seed | Series B |
| Total Funding | ||
| Total Funding | $4.18M | $77.00M |
| Funding Rounds | ||
| Funding Rounds | 7 | 4 |
| Services | ||
| Services | Personalized Customer Journeys, Behavioral Data Analytics, Gamified Financial Solutions, Low-Code Technology Integration, Intelligence Hub for Customer Behavior Insights | Pinwheel Switch Kit, Bill Navigator, Verify, Taxes, Smart Branch, Deposit Switch |
| Target Customers | ||
| Target Customers | Financial Institutions, Banks, Teens and Youth, Fintech Companies, Digital Banking Customers | Banks, Lenders, Credit Unions, Developers |
| Taxonomy | ||
| Taxonomy | Financial Wellness, Data-driven Platform, Financial Institutions, Positive Money Habits, Engagement Platform, Digital Solutions, Engagement As A Service, Deposit Growth, Client Loyalty, Savings, Personal Finance | Fintech Solutions, Digital Deposit Switch, Payroll Data Connectivity, Financial Institutions, Consumer Permissioning, Customer Engagement Programs, Market Leading Fintech Integration, Direct Deposit Updating, Employment Verification, Underwriting, Earned Wage Access, Compliance With FCRA, Financial Services Innovation, Data Access And Control |
| Website | ||
| Website | flourishfi.com | pinwheelapi.com |
About Flourish Fi
Flourish Fi is a dynamic player in the fintech arena, having been founded in 2018. Based in the United States, this innovative company operates at the intersection of finance and financial services. Its flagship product is a behavioral loyalty and client engagement platform tailored specifically for...
About Pinwheel
Pinwheel, founded in 2018, is a financial technology startup based in the United States. The company's slogan, "The Primacy Platform," reflects its focus on helping banks achieve primacy through user-centric solutions. Pinwheel's flagship product, a digital deposit switch solution, has garnered the...
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Funding, hiring, leadership and stack changes at Flourish Fi and Pinwheel — by email.
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Compiled from the BounceWatch company index. We last looked at Flourish Fi on 12 Sep 2024, and Pinwheel on 26 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.