Flourish Fi logo — Flourish Fi is a behavioral loyalty and client engagement pl...

Flourish Fi

Flourish Fi is a behavioral loyalty and client engagement platform for financial institutions.

Founded 2018 United States Berkeley, United States 20 employees Seed Total: $4.18M Finance, Financial Services +1

General Information

Company Name Flourish Fi
Founded Year 2018
Location United States Berkeley, United States
Founders / Decision Makers
Team member Team member
Employees 20
Industries Finance, Financial Services, Fintech
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Licensing
Social

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About Flourish Fi

Flourish Fi is a dynamic player in the fintech arena, having been founded in 2018. Based in the United States, this innovative company operates at the intersection of finance and financial services. Its flagship product is a behavioral loyalty and client engagement platform tailored specifically for financial institutions, underscoring its slogan: "Flourish Fi is a behavioral loyalty and client engagement platform for financial institutions."

Designed to enhance financial wellness, Flourish Fi equips banks, credit unions, and lenders with a modular and turnkey platform. This enables these institutions to attract new consumers to financial services and encourage beneficial financial behaviors, thus fostering deeper client relationships. Their solution represents an "Engagement as a Service" approach, aiming to redefine how users engage with money.

The company secured a substantial $2.30M in a Seed Round on 29 November 2022, backed by notable investors such as Canary Ventures, Lightspeed Venture Partners, Magma Partners, and others, highlighting significant confidence from the investment community.

Business keywords: financial wellness, data-driven platform, financial institutions, positive money habits, engagement platform, digital solutions, engagement as a service, deposit growth, client loyalty, savings, personal finance

Services & Products

Personalized Customer Journeys
Behavioral Data Analytics
Gamified Financial Solutions
Low-Code Technology Integration
Intelligence Hub for Customer Behavior Insights

Target Customers

Financial Institutions Banks Teens and Youth Fintech Companies Digital Banking Customers

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $2.30M 9
Canary Ventures, Lightspeed Venture Partners +7
29 Nov 2022
Venture Round $100.00K -
04 Oct 2022
Pre Seed Round $1.50M 10
Canary Ventures, TheVentureCity +8
05 Mar 2021
Grant $25.00K 1
Metropolitan Economic Development Association(MEDA)
29 Jan 2021
Non Equity Assistance Undisclosed 1
MassChallenge
17 Dec 2020
Pre Seed Round $100.00K 1
Entrepreneurs Roundtable Accelerator
21 Jul 2020
Pre Seed Round $150.00K 1
Berkeley SkyDeck
01 Oct 2019

Flourish Fi Alternatives & Competitors

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Flourish Fi vs
Moneythor
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Bud
Bud United States

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Flourish Fi vs
Contovista
Contovista Switzerland

We make banking relevant.

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FAQ About Flourish Fi

Flourish Fi is a behavioral loyalty and client engagement platform for financial institutions.
Flourish Fi was founded in 2018.
Flourish Fi is headquartered in Berkeley, United States.
Flourish Fi operates in Finance, Financial Services and Fintech. Its work centres on financial wellness, data-driven platform, financial institutions and positive money habits. Its customers include Financial Institutions, Banks and Teens and Youth.
Flourish Fi has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Licensing.
Flourish Fi has approximately 20 employees.
Flourish Fi has completed 7 funding rounds, raising a total of $4.18M. The latest funding stage is Seed.
Flourish Fi offers: Personalized Customer Journeys, Behavioral Data Analytics, Gamified Financial Solutions, Low-Code Technology Integration, Intelligence Hub for Customer Behavior Insights.
Top alternatives and competitors to Flourish Fi include Moneythor, Bud, Contovista, W&W Interaction Solutions GmbH, Meniga. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Flourish Fi and Moneythor are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Flourish Fi, https://bouncewatch.com/company/flourish-fi, updated 23 March 2026. When citing, please name BounceWatch and link this page.

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