Friendbuy
Referral and loyalty programs for the world's fastest growing brands.
29 employees · est. 2010 · Los Angeles, United States
Okendo
The customer marketing platform that builds connections between consumers and the brands they love.
154 employees · est. 2016 · Australia
Friendbuy is the older company (2010 vs 2016); Okendo is the larger of the two.
Side-by-Side Comparison
| Metric | Friendbuy | Okendo |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2016 |
| Headquarters | ||
| Headquarters | Los Angeles, United States | Australia |
| Employees | ||
| Employees | 29 | 154 larger |
| Industry | ||
| Industry | E-Commerce, Enterprise Software, Retail | Analytics, E-Commerce, IT |
| Funding Stage | ||
| Funding Stage | Seed | Series A |
| Total Funding | ||
| Total Funding | $2.00M | $31.30M |
| Funding Rounds | ||
| Funding Rounds | 2 | 2 |
| Services | ||
| Services | Referral Program Software, Loyalty Program Software, Influencer & Affiliate Program Management, Advanced Analytics and Reporting, Customizable Brand Integration | Reviews, Loyalty Programs, Quizzes for Product Matching, Surveys for Customer Insights, Referral Programs |
| Target Customers | ||
| Target Customers | Retail & E-commerce Brands, Fashion & Apparel Companies, Beauty & Health Brands, Food & Beverage Companies, Subscription-Based Services, Financial Services, Spas & Gyms, Travel & Hospitality Businesses | Ecommerce Businesses, Shopify Merchants, Marketing Teams, Retailers Seeking Growth, Brands Focusing on Customer Retention |
| Taxonomy | ||
| Taxonomy | Referral Programs, Loyalty Programs, Customer Acquisition, Retention Strategies, E-commerce Solutions, Tech Stack Integration, Customer Lifetime Value, Word-of-Mouth Marketing, Campaign Management, A/B Testing, Analytics Optimization, Influencer Programs, Subscription Billing Integration, Growth Marketing, Offer Management | Customer Marketing, Brand Advocacy, Ecommerce, Shopify Integration, Customer Retention, Customer Acquisition, Tech Consolidation, Customer Analytics, Personalized Marketing, Loyalty Programs, Referral Programs, Customer Reviews, Customer Surveys, Brand Loyalty |
| Website | ||
| Website | friendbuy.com | okendo.io |
About Friendbuy
Friendbuy, founded in 2010, operates at the intersection of E-Commerce, Enterprise Software, Retail, SaaS, and Marketing. Headquartered in the United States, Friendbuy is renowned for its platform that empowers e-commerce businesses to amplify growth through innovative referral and loyalty programs....
About Okendo
Okendo, founded in 2016 and headquartered in Australia, is a promising player within the Analytics, E-Commerce, IT, Internet, and Marketing industries. The company's slogan, "The customer marketing platform that builds connections between consumers and the brands they love," encapsulates its mission...
We will tell you when either one moves
BounceWatch watches Friendbuy and Okendo for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Friendbuy and Okendo — by email.
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Compiled from the BounceWatch company index. We last looked at Friendbuy on 29 Mar 2026, and Okendo on 28 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.