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Okendo logo — The customer marketing platform that builds connections betw...

Okendo

The customer marketing platform that builds connections between consumers and the brands they love.

Founded 2016 Australia Australia 154 employees Series A Total: $31.30M Analytics, E-Commerce +3

General Information

Company Name Okendo
Founded Year 2016
Location Australia Australia
Employees 154
Industries Analytics, E-Commerce, IT +2
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing
Offices as of Aug 2026
Surry Hills, Australia
Social

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AI Insight

Bounce Watch AI
2 months ago

Okendo is demonstrating strong momentum through strategic product enhancements and aggressive market engagement. The recent launch of a 'Cash Back' loyalty feature, validated by a major customer success story showing significant ROI, highlights its commitment to driving customer retention and acquisition for Shopify brands. Coupled with a key content partnership and upcoming event participation, these moves signal a clear push for deeper market penetration and platform expansion.

Signal Types
Product Launch Customer Win Partnership Hiring Event Participation
Strategic Labels
Product Innovation Market Expansion Customer Retention
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Scaling SaaS Investors – Series B

About Okendo

Okendo, founded in 2016 and headquartered in Australia, is a promising player within the Analytics, E-Commerce, IT, Internet, and Marketing industries. The company's slogan, "The customer marketing platform that builds connections between consumers and the brands they love," encapsulates its mission to transform satisfied customers into powerful brand advocates.

The platform is specifically designed for Shopify merchants, providing tools that foster brand loyalty and convert customers into "revenue-driving superfans." Okendo offers a comprehensive suite of integrated solutions for reviews, referrals, quizzes, loyalty, and surveys. With a clientele surpassing 10,000 Shopify brands, including notable names like SKIMS, Liquid Death, and Oh Polly, Okendo is well-established in its market.

The company's growth trajectory was bolstered by a $26.00M Series A investment in July 2022, led by investors such as Craft Ventures, Index Ventures, Base10 Partners, and LGVP, marking significant confidence in its potential.

Business keywords: Customer Marketing, Brand Advocacy, Ecommerce, Shopify Integration, Customer Retention, Customer Acquisition, Tech Consolidation, Customer Analytics, Personalized Marketing, Loyalty Programs, Referral Programs, Customer Reviews, Customer Surveys, Brand Loyalty

Services & Products

Reviews
Loyalty Programs
Quizzes for Product Matching
Surveys for Customer Insights
Referral Programs

Target Customers

Ecommerce Businesses Shopify Merchants Marketing Teams Retailers Seeking Growth Brands Focusing on Customer Retention

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $26.00M 4
Craft Ventures Index Ventures Base10 Partners
Craft Ventures, Index Ventures +2
01 Jul 2022
Seed $5.30M 1
Index Ventures
Index Ventures
01 Jul 2021

Okendo Alternatives & Competitors

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Okendo vs
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Okendo vs
Mention Me
Mention Me United Kingdom

The definitive source of referral marketing for DTC brands.

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FAQ About Okendo

The customer marketing platform that builds connections between consumers and the brands they love.
Okendo was founded in 2016.
Okendo is headquartered in Australia. As of Aug 2026, it also has offices in Surry Hills, Australia.
Okendo operates in Analytics, E-Commerce, IT, Internet and Marketing. Its work centres on Customer Marketing, Brand Advocacy, Ecommerce and Shopify Integration. Its customers include Ecommerce Businesses, Shopify Merchants and Marketing Teams.
Okendo has a B2B, SaaS and Platform business model. Its revenue comes from Subscription and Tiered Pricing.
Okendo has approximately 154 employees.
Okendo has completed 2 funding rounds, raising a total of $31.30M. The latest funding stage is Series A.
Okendo offers: Reviews, Loyalty Programs, Quizzes for Product Matching, Surveys for Customer Insights, Referral Programs.
Top alternatives and competitors to Okendo include Netcore Cloud, Friendbuy, Mention Me, Smile.io, Extole. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Okendo and Netcore Cloud are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Okendo, https://bouncewatch.com/company/okendo, updated 28 August 2026. When citing, please name BounceWatch and link this page.

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