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Friendbuy logo — Referral and loyalty programs for the world's fastest growin...

Friendbuy

Referral and loyalty programs for the world's fastest growing brands.

Founded 2010 United States Los Angeles, United States 29 employees Seed Total: $2.00M E-Commerce, Enterprise Software +3

General Information

Company Name Friendbuy
Founded Year 2010
Location United States Los Angeles, United States
Employees 29
Industries E-Commerce, Enterprise Software, Retail +2
Funding Stage Seed
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Friendbuy

Friendbuy, founded in 2010, operates at the intersection of E-Commerce, Enterprise Software, Retail, SaaS, and Marketing. Headquartered in the United States, Friendbuy is renowned for its platform that empowers e-commerce businesses to amplify growth through innovative referral and loyalty programs.

The company's slogan, "Referral and loyalty programs for the world's fastest growing brands," reflects its commitment to driving customer acquisition, retention, and revenue enhancement. Friendbuy's solutions have been instrumental in achieving 5-25% of new customer acquisition through word-of-mouth referrals, optimizing customer lifetime value while lowering CPA.

Seamlessly integrating with key e-commerce platforms, Friendbuy is trusted by prominent brands like Spanx, Casper, and Away. Despite the last investment, a $500.00K Debt Financing in 2018 led by Lighter Capital, Friendbuy remains poised for strategic growth, supported by comprehensive analytics and sophisticated A/B testing capabilities.

Business keywords: Referral Programs, Loyalty Programs, Customer Acquisition, Retention Strategies, E-commerce Solutions, Tech Stack Integration, Customer Lifetime Value, Word-of-Mouth Marketing, Campaign Management, A/B Testing, Analytics Optimization, Influencer Programs, Subscription Billing Integration, Growth Marketing, Offer Management

Services & Products

Referral Program Software
Loyalty Program Software
Influencer & Affiliate Program Management
Advanced Analytics and Reporting
Customizable Brand Integration

Target Customers

Retail & E-commerce Brands Fashion & Apparel Companies Beauty & Health Brands Food & Beverage Companies Subscription-Based Services Financial Services Spas & Gyms Travel & Hospitality Businesses

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $500.00K 1
Lighter Capital
Lighter Capital
01 Feb 2018
Seed $1.50M -
01 Nov 2010

Friendbuy Alternatives & Competitors

View All Alternatives
Friendbuy vs
Okendo
Okendo Australia

The customer marketing platform that builds connections between consumers and the brands they love.

Series A
154 employees
Analytics, E-Commerce
Compare Friendbuy vs Okendo
Friendbuy vs
Aklamio
Aklamio Germany

Building the world's #1 customer incentives and referral platform.

Debt Financing
77 employees
Automation, E-Commerce
Friendbuy vs
Referral Rocket
Referral Rocket India

Referral & Affiliate Software

1 employees
SaaS, Marketing
Also compare with: Friendbuy vs Talon.One Talon.One Friendbuy vs RewardStream RewardStream View all alternatives

FAQ About Friendbuy

Referral and loyalty programs for the world's fastest growing brands.
Friendbuy was founded in 2010.
Friendbuy is headquartered in Los Angeles, United States.
Friendbuy operates in E-Commerce, Enterprise Software, Retail, SaaS and Marketing. Its work centres on Referral Programs, Loyalty Programs, Customer Acquisition and Retention Strategies. Its customers include Retail & E-commerce Brands, Fashion & Apparel Companies and Beauty & Health Brands.
Friendbuy has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Friendbuy has approximately 29 employees.
Friendbuy has completed 2 funding rounds, raising a total of $2.00M. The latest funding stage is Seed.
Friendbuy offers: Referral Program Software, Loyalty Program Software, Influencer & Affiliate Program Management, Advanced Analytics and Reporting, Customizable Brand Integration.
Top alternatives and competitors to Friendbuy include Okendo, Aklamio, Referral Rocket, ReferralCandy, Talon.One. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Friendbuy and Okendo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Friendbuy, https://bouncewatch.com/company/friendbuy, updated 29 March 2026. When citing, please name BounceWatch and link this page.

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