Goalsetter vs NatWest Rooster Money
Goalsetter
Winner of the 2022 FinTech Breakthrough Award for “Best Personal Finance Product” ⚡️
69 employees · est. 2015 · New York, United States
NatWest Rooster Money
Give your kids a head start with money 💷 Helping families earn, save and spend responsibly
97 employees · est. 2015 · London, United Kingdom
Side-by-Side Comparison
| Metric | Goalsetter | NatWest Rooster Money |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2015 |
| Headquarters | ||
| Headquarters | New York, United States | London, United Kingdom |
| Employees | ||
| Employees | 69 | 97 |
| Industry | ||
| Industry | EdTech, Financial Services, Fintech | Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Series A | Equity Crowdfunding |
| Total Funding | ||
| Total Funding | $39.67M | $2.10M |
| Funding Rounds | ||
| Funding Rounds | 9 | 1 |
| Services | ||
| Services | Not tracked yet | Rooster Card, Virtual Money Tracker, Chore Manager, Financial Education Guides |
| Target Customers | ||
| Target Customers | Not tracked yet | Parents, Children ages 6-17, UK Residents, NatWest Group Customers |
| Taxonomy | ||
| Taxonomy | FinTechPersonal FinanceGoal-Based SavingsGifting PlatformFinancial EducationSavings Tools +9 | Prepaid Debit CardsPocket Money AppFinancial EducationChild Financial LiteracyMoney Management For KidsGoal-Based Savings +9 |
| Website | ||
| Website | goalsetter.co | roostermoney.com |
About Goalsetter
Goalsetter, a goal-based savings and gifting platform, targets the millennial mom demographic by enabling families to contribute to kids' future goals instead of material goods. Launched in 2015 and headquartered in the United States, the company recently secured a $9.60M Series A investment on 25 M...
About NatWest Rooster Money
NatWest Rooster Money, founded in 2015 and headquartered in the United Kingdom, operates in the Financial Services and Fintech industries. The company's mission is encapsulated in its slogan: "A head start with money. The kids’ prepaid debit card and pocket money app." By offering tools like a free...
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Compiled from the BounceWatch company index. We last looked at Goalsetter on 12 Sep 2024, and NatWest Rooster Money on 15 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
