Side-by-Side Comparison
| Metric | Hectare | Pastoral |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2019 |
| Headquarters | ||
| Headquarters | United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 34 | 36 |
| Industry | ||
| Industry | Agriculture, AgriTech | Agriculture, IoT, AgriTech |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $39.55M | $100.00K |
| Funding Rounds | ||
| Funding Rounds | 7 | 1 |
| Services | ||
| Services | Online crop marketplace for grain trading, providing price tracking, verification services, and a mobile trading app | Solar-powered livestock location tracking, Animal health sensors, Regenerative grazing platform, Farm management optimization |
| Target Customers | ||
| Target Customers | Farmers and grain sellers across the UK | Pastoral farms, Livestock farmers, Sustainable agriculture practitioners, AgTech solution seekers |
| Taxonomy | ||
| Taxonomy | Agriculture, Agritech, Marketplace, Supply Chain, Inventory Management, Commodity Trading, Market Insights, Finance, Payments, Technology, Farming, Trading, Post-production | Regenerative Agriculture, Sustainable Livestock Farming, Carbon-neutral Practices, Precision Livestock Farming, IoT In Agriculture, Agtech, Soil Health Improvement, Greenhouse Gas Reduction, Low Carbon Certification, Net-zero Farming, Environmentally Conscious Marketplace, Agricultural Profitability, Real-time Data Analytics, Hardware And Software Integration, Farm Sustainability Solutions |
| Website | ||
| Website | wearehectare.com | pastoral.ai |
About Hectare
Hectare is a UK-based agritech startup established in 2015 with the mission to revolutionize trading for the prosperity of farmers. The company, led by a team of farmers and engineers, is devoted to supporting farmers in navigating the complexities of modern agriculture. Recognizing the challenges f...
About Pastoral
Pastoral, founded in 2019 and headquartered in the United Kingdom, is at the forefront of transforming livestock farming through sustainable, carbon-neutral practices. With a mission of merging environmental responsibility with financial success, Pastoral offers cutting-edge software and affordable...
We will tell you when either one moves
BounceWatch watches Hectare and Pastoral for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Hectare and Pastoral — by email.
Frequently Asked Questions
Compare Hectare with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at Hectare on 24 Feb 2025, and Pastoral on 29 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.