Hibu
Smart Digital Marketing Made Easy for Small Businesses
4562 employees · est. 1983 · Cedar Rapids, United States
Mobal
Helping local businesses grow online — all their marketing in one simple platform.
32 employees · est. 2020 · Helsinki, Finland
Hibu is the older company (1983 vs 2020); Hibu is the larger of the two.
Side-by-Side Comparison
| Metric | Hibu | Mobal |
|---|---|---|
| Founded | ||
| Founded | 1983 older | 2020 |
| Headquarters | ||
| Headquarters | Cedar Rapids, United States | Helsinki, Finland |
| Employees | ||
| Employees | 4562 larger | 32 |
| Industry | ||
| Industry | Not tracked yet | Marketing |
| Funding Stage | ||
| Funding Stage | Late Stage | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $2.00M |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Digital Marketing Services, Ad Campaigns, Organic Marketing, Listings Management, Review and Reputation Management, Marketing Automation, Custom Website Design | Website Builder, Campaign Management, Review Management, Local Marketing Solutions, Competitor Comparison, Online Presence Auditing |
| Target Customers | ||
| Target Customers | Local Businesses, Automotive Services, Pet Services, Professional Services, Medical Services, Home Services, Franchises | Local Businesses, Multi-location Businesses, Restaurants, Marketing Departments, Small to Medium Enterprises |
| Taxonomy | ||
| Taxonomy | Digital Marketing Solutions, AI-Enabled Platform, Omnichannel Advertising, Search Engine Optimization (SEO), Reputation Management, Automated Email And Text Marketing, Customer Engagement, Lead Generation, Social Media Campaign Management, Website Development, Voice Search Optimization, Online Advertising Partnerships | Online Presence Management, Local Business Marketing, Customer Engagement, Brand Reputation, Location-based Marketing, Omnichannel Marketing, Digital Marketing Solutions, Local Search Optimization, Reputation Management, Customer Experience Management, Location-based SEO, Review Management, Business Listings Management, Social Media Management, Analytics & Reporting |
| Website | ||
| Website | hibu.com | mobal.io |
About Hibu
Hibu, founded in 1983, stands as a prominent player in the sphere of digital marketing solutions tailored for small businesses. The company's slogan, "Smart Digital Marketing Made Easy for Small Businesses," underscores its commitment to streamlining digital marketing processes for local enterprises...
About Mobal
Mobal, established in 2020, is a Finnish-based startup operating within the Marketing industry. The company is dedicated to simplifying the management of online business profiles, catering to a diverse clientele that ranges from local cafés to large enterprises. By enhancing online discoverability a...
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BounceWatch watches Hibu and Mobal for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Hibu and Mobal — by email.
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Compiled from the BounceWatch company index. We last looked at Hibu on 15 May 2026, and Mobal on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.