IFF Research vs InsightsNow
IFF Research
Illuminating the world for organisations, businesses and individuals, helping them to make better-informed decisions
429 employees · est. 1965 · London, United Kingdom
InsightsNow
We help visionary product leaders activate insights and align product and brand strategy
29 employees · est. 2003 · Corvallis, United States
IFF Research is the older company (1965 vs 2003); IFF Research is the larger of the two.
Side-by-Side Comparison
| Metric | IFF Research | InsightsNow |
|---|---|---|
| Founded | ||
| Founded | 1965 older | 2003 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Corvallis, United States |
| Employees | ||
| Employees | 429 larger | 29 |
| Industry | ||
| Industry | Advertising, Marketing | Analytics |
| Funding Stage | ||
| Funding Stage | Debt Financing | Not tracked yet |
| Total Funding | ||
| Total Funding | $5.10M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Market ResearchSocial ResearchCollaborative ApproachPartnershipSector ExpertiseInsight Generation +5 | Behavioral ResearchProduct Development StrategyConsumer InsightsBrand StrategyMarketing StrategyInnovation Research +9 |
| Website | ||
| Website | iffresearch.com | insightsnow.com |
About IFF Research
IFF Research is a social and market research agency established in 1965, based in the United Kingdom. The company's slogan, "Illuminating the world for organisations, businesses, and individuals, helping them to make better-informed decisions," reflects its commitment to providing valuable insights....
About InsightsNow
InsightsNow is an award-winning behavioral research and strategy firm that has been partnering with brands across industries since 2003. The company provides strategies for marketing, branding, and product development through its custom, collaborative solutions and proprietary behavioral frameworks....
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Compiled from the BounceWatch company index. We last looked at IFF Research on 11 Sep 2024, and InsightsNow on 27 Oct 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
