Insider One
The #1 AI-native Omnichannel and Customer Engagement Platform
1886 employees · est. 2012 · Istanbul, Turkey
Treasure Data
Power hyper-personalized experiences with the AI Marketing Cloud. Data, intelligence, and activation in one platform.
516 employees · est. 2011 · Mountain View, United States
Treasure Data is the older company (2012 vs 2011); Insider One is the larger of the two.
Side-by-Side Comparison
| Metric | Insider One | Treasure Data |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2011 older |
| Headquarters | ||
| Headquarters | Istanbul, Turkey | Mountain View, United States |
| Employees | ||
| Employees | 1886 larger | 516 |
| Industry | ||
| Industry | AI, Productivity, Marketing | Analytics, Automation, Big Data |
| Funding Stage | ||
| Funding Stage | Series E | Growth |
| Total Funding | ||
| Total Funding | $771.90M | $886.60M |
| Funding Rounds | ||
| Funding Rounds | 9 | 8 |
| Services | ||
| Services | Insider One AI, Customer Data Management, Journey Orchestration, Personalization, Reporting & Data Analytics | Not tracked yet |
| Target Customers | ||
| Target Customers | Retail & Ecommerce, Financial Services, Travel & Hospitality, Beauty & Cosmetics, Automotive Industry, Telecommunications Providers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-native Platform, Omnichannel Marketing, Customer Engagement, Customer Data Platform (CDP), Journey Orchestration, Personalization, Cross-Channel Journey Orchestration, AI-driven Marketing, Predictive Analytics, Mobile Marketing, E-commerce Personalization, Experience Optimization, Data Management, Real-time Predictive Segmentation, Return On Ad Spend (ROAS) | AI Marketing Cloud, Intelligent CDP, AI Agent Foundry, Hyper-personalized Experiences, Data Analytics Platform, Customer Data Platform (CDP), 360 Customer View, Marketing Analytics, PII Management, Business Analytics, Revenue Growth |
| Website | ||
| Website | useinsider.com | treasuredata.com |
About Insider One
Insider One, established in 2012 and headquartered in Turkey, positions itself as the leading AI-native Omnichannel and Customer Engagement Platform with a strong foothold in the AI, Productivity, Marketing, CRM and Sales industries. The platform excels by integrating an advanced Customer Data Platf...
About Treasure Data
Treasure Data is an innovative player in the field of data-driven marketing solutions, founded in 2011 and headquartered in the United States. The company's platform provides global brands with the tools needed to engage customers through hyper-personalized experiences, leveraging a potent combinati...
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Funding, hiring, leadership and stack changes at Insider One and Treasure Data — by email.
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Compiled from the BounceWatch company index. We last looked at Insider One on 18 Sep 2026, and Treasure Data on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
