IZEA vs Popular Pays

IZEA

Light up the Creator Economy with IZEAs

261 employees · est. 2006 · United States

Popular Pays

Agile Advertising Platform, Powered by Creators & AI

35 employees · est. 2013 · Chicago, United States

IZEA is the older company (2006 vs 2013); IZEA is the larger of the two.

Side-by-Side Comparison

Metric	IZEA	Popular Pays
Founded
Founded	2006 older	2013
Headquarters
Headquarters	United States	Chicago, United States
Employees
Employees	261 larger	35
Industry
Industry	Content Creators, Creator Economy, Marketplaces	Content Creators, Creator Economy, Mobile
Funding Stage
Funding Stage	Post-IPO Equity	Series B
Total Funding
Total Funding	$34.90M	$12.20M
Funding Rounds
Funding Rounds	4	8
Taxonomy
Taxonomy	Influencer MarketingContent CreationContent AmplificationPaid MediaMarTechAdTech	Influencer MarketingContent CreationSocial MediaVisual ContentBrand CollaborationCreator Marketplace +9
Website
Website	izea.com	popularpays.com

About IZEA

IZEA is an influencer marketing company that aims to make creator economy solutions for marketers. With the slogan "Light up the Creator Economy with IZEAs," the company's mission is to build brands and drive demand through strategies, campaigns, and solutions. Established in 2006, IZEA has been at...

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About Popular Pays

Popular Pays by Lightricks is an agile advertising platform, powered by creators & AI. Founded in 2013, it has established itself as an all-in-one influencer marketing and visual content creation platform. The company's last investment of $1.10M came in the form of a Series B investment on 18 Decemb...

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Frequently Asked Questions

IZEA was founded in 2006, based in United States, with 261 employees. IZEA is an influencer marketing company that aims to make creator economy solutions for marketers. With the slogan "Light up the Creator Economy with IZEAs," the company's mission is to build brands a. Popular Pays was founded in 2013, based in Chicago, United States, with 35 employees. Popular Pays by Lightricks is an agile advertising platform, powered by creators & AI. Founded in 2013, it has established itself as an all-in-one influencer marketing and visual content creation plat.

IZEA has raised $34.90M and Popular Pays $12.20M. Latest stage: IZEA Post-IPO Equity, Popular Pays Series B.

Both work in Content Creators and Creator Economy and list influencer marketing and content creation among their focus areas.

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Compiled from the BounceWatch company index. We last looked at IZEA on 16 Jun 2025, and Popular Pays on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.