Kettel Homes vs Wayhome
Kettel Homes
The UK's first open market rent-to-own programme that helps first-time buyers achieve their goal of homeownership
6 employees · est. 2020 · London, United Kingdom
Wayhome
Home buying help when a mortgage doesn't work 💸🏡
30 employees · est. 2016 · London, United Kingdom
Wayhome is the older company (2020 vs 2016); Wayhome is the larger of the two.
Side-by-Side Comparison
| Metric | Kettel Homes | Wayhome |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2016 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 6 | 30 larger |
| Industry | ||
| Industry | Fintech, Information Technology, Prop Tech | Financial Services, Fintech, Prop Tech |
| Funding Stage | ||
| Funding Stage | Pre-Seed | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | $21.10M |
| Funding Rounds | ||
| Funding Rounds | 2 | 4 |
| Services | ||
| Services | Assisting first-time buyers in purchasing their dream homes through a rent-to-own model, credit building, and financial support. | Providing a pathway to homeownership with minimal upfront cost, Fixed monthly living payments for five years, Management of home purchasing and tenancy processes, Offering a 10% purchase discount as a deposit alternative |
| Target Customers | ||
| Target Customers | First-time home buyers struggling with high deposits, underdeveloped credit, and early career professionals looking for a clear path to homeownership. | Potential homebuyers seeking alternative paths to ownership, Individuals unable to afford traditional cash deposits, Renters looking to transition to homeowners |
| Taxonomy | ||
| Taxonomy | Rent-to-own ProgrammeHomeownershipReal Estate TechnologyProperty MarketHousing AffordabilityFirst-time Buyers +6 | Property SectorDigital B2CReal EstateFinancial ServicesPropTechFinTech +9 |
| Website | ||
| Website | kettelhomes.com | wayhome.co.uk |
About Kettel Homes
Kettel Homes, founded in 2020, is the UK's first open market rent-to-own programme designed to assist first-time buyers in achieving homeownership. The company's slogan, "The UK's first open market rent-to-own programme that helps first-time buyers achieve their goal of homeownership", encapsulates...
About Wayhome
Wayhome, founded in 2016, is a groundbreaking player in the Financial Services, Fintech, Prop Tech, and Real Estate sectors. Based in the United Kingdom, it offers a novel solution for potential homeowners who do not qualify for traditional mortgage schemes. Through its platform, buyers can own home...
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Compiled from the BounceWatch company index. We last looked at Kettel Homes on 3 Jul 2025, and Wayhome on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
