Kinetiq vs Upwave
Kinetiq
Introducing the world’s largest unified and integrated intelligence network stack
99 employees · est. 2019 · Conshohocken, United States
Upwave
Upwave | The Brand Outcomes Measurement Platform
56 employees · est. 2012 · San Francisco, United States
Upwave is the older company (2019 vs 2012).
Side-by-Side Comparison
| Metric | Kinetiq | Upwave |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2012 older |
| Headquarters | ||
| Headquarters | Conshohocken, United States | San Francisco, United States |
| Employees | ||
| Employees | 99 | 56 |
| Industry | ||
| Industry | Analytics, Media | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Venture round | Series B |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketers, Advertising Agencies, Media Partners, Brand Managers |
| Taxonomy | ||
| Taxonomy | TV MeasurementTV MonitoringTV AnalyticsAdvertising ROIEarned MediaBrand Sponsorship +5 | Brand Outcomes MeasurementAdvertising OptimizationCross-Channel MeasurementBrand Lift MeasurementBrand Reach ValidationCTV Measurement +9 |
| Website | ||
| Website | kinetiq.tv | upwave.com |
About Kinetiq
Kinetiq is an analytics and media startup founded in 2019. The company's slogan, "Introducing the world’s largest unified and integrated intelligence network stack," reflects its focus on revolutionizing TV measurement. Kinetiq addresses the limitations of traditional TV measurement, extending its s...
About Upwave
Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...
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Compiled from the BounceWatch company index. We last looked at Kinetiq on 4 Dec 2024, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
