Klaviyo
Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
2913 employees · est. 2012 · Boston, United States
Zeta Global
Achieve the Impossible with AI-Powered Marketing
2960 employees · est. 2007 · New York, United States
Zeta Global is the older company (2012 vs 2007).
Side-by-Side Comparison
| Metric | Klaviyo | Zeta Global |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2007 older |
| Headquarters | ||
| Headquarters | Boston, United States | New York, United States |
| Employees | ||
| Employees | 2913 | 2960 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Analytics, IT |
| Funding Stage | ||
| Funding Stage | Post IPO | Debt Financing |
| Total Funding | ||
| Total Funding | $1.35B | $602.50M |
| Funding Rounds | ||
| Funding Rounds | 9 | 7 |
| Services | ||
| Services | Marketing Automation, Customer Relationship Management, Data Analytics & Insights, Omnichannel Communication | Zeta Marketing Platform, Athena by Zeta, Customer Data Management, Campaign Execution, Analytics & Attribution, Personalized Messaging, Omnichannel Activation |
| Target Customers | ||
| Target Customers | Retail Brands, Ecommerce Businesses, Restaurants, Wellness Industry, Enterprise Brands | Retail, Travel & Hospitality, Financial Services, Publishers, Media Agencies, Advocacy, Quick Service Restaurants |
| Taxonomy | ||
| Taxonomy | Autonomous CRM, B2C Brands, Marketing Automation, Customer Analytics, AI-powered Solutions, Email Marketing, Personalization, Customer Data Platform, Revenue Growth, Cross-channel Marketing, E-commerce Optimization, Scalable Data Management, Abandoned Cart Recovery, Order Follow-ups | AI-Powered Marketing, Superintelligent Marketing, Data & Analytics, Martech, Adtech, People-based Marketing, Advanced Analytics, Conversational Agent, Customer Data Platform, Omnichannel Marketing, Customer Acquisition, Customer Retention, Growth Marketing |
| Website | ||
| Website | klaviyo.com | zetaglobal.com |
About Klaviyo
Klaviyo (NYSE: KVYO) is a prominent player in the realm of autonomous CRM solutions for B2C brands. Founded in 2012 and headquartered in the United States, the company has positioned itself as a key enabler of marketing automation and customer engagement for over 193,000 brands, including household...
About Zeta Global
Zeta Global, founded in 2007 by David A. Steinberg and John Sculley, stands as a leader in the intersection of advertising, analytics, IT, and marketing. Headquartered in the United States, Zeta has developed a formidable reputation for its proprietary AI-driven capabilities aimed at enhancing marke...
We will tell you when either one moves
BounceWatch watches Klaviyo and Zeta Global for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Klaviyo and Zeta Global — by email.
Frequently Asked Questions
Compare Klaviyo with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Klaviyo on 22 May 2026, and Zeta Global on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.