Ksubaka
Delivering Digital Customer Engagements In-Store.
9 employees · est. 2013 · London, United Kingdom
Trax Retail is the older company (2013 vs 2010); Trax Retail is the larger of the two.
Side-by-Side Comparison
| Metric | Ksubaka | Trax Retail |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2010 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Singapore |
| Employees | ||
| Employees | 9 | 630 larger |
| Industry | ||
| Industry | Advertising, Digital Media, Information Technology | AI, Analytics, Computer Vision |
| Funding Stage | ||
| Funding Stage | Corporate Round | Post IPO |
| Total Funding | ||
| Total Funding | $1.30M | $1.07B |
| Funding Rounds | ||
| Funding Rounds | 1 | 13 |
| Services | ||
| Services | Not tracked yet | Trax Image Recognition, Cloud and On-Device IR, Consumer Insights, Signal-Based Insights, Dynamic Merchandising, Promotional Activation, Shopkick Engagement Platform, Retail Execution |
| Target Customers | ||
| Target Customers | Not tracked yet | CPG Companies, Retail Chains, Merchandising Teams, Marketing Professionals, Sales Teams, Category Managers |
| Taxonomy | ||
| Taxonomy | Digital Customer Engagement, Retail Technology, Gamified Experiences, Offline-to-Online (O2O) Solutions, Interactive Screens, Customer Behaviour Insights, Playful Surveys, Product Discovery Platform, Personalisation, Shopper Insights, Point Of Sale Engagement, Advertising Network, Retail Innovation, SaaS For Retail | AI-driven Retail Solutions, CPG Insights, Retail Execution, Real-time Data Analytics, Consumer Engagement, Shelf Monitoring, Dynamic Merchandising, Shopper Engagement, Market Measurement, Computer Vision, Image Recognition, Data Science Solutions, Autonomous Data Collection, In-store Execution Tools, Revenue Optimization |
| Website | ||
| Website | ksubaka.com | traxretail.com |
About Ksubaka
Ksubaka, founded in 2013 and headquartered in the United Kingdom, revolutionizes in-store customer engagement with its gamified digital solutions. The company leverages the benefits of cutting-edge technology to bridge the gap between offline and online consumer experiences. By deploying interactive...
About Trax Retail
Trax Retail, founded in 2010 and headquartered in Singapore, is pioneering the retail industry with its slogan: "Revolutionizing retail through AI-driven data." The company leverages leading technology and proprietary data to create an AI-powered platform that connects brands, retailers, and shopper...
We will tell you when either one moves
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Funding, hiring, leadership and stack changes at Ksubaka and Trax Retail — by email.
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Compiled from the BounceWatch company index. We last looked at Ksubaka on 27 Sep 2025, and Trax Retail on 17 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.