PPI Beauty is the older company (2017 vs 2011); PPI Beauty is the larger of the two.
Side-by-Side Comparison
| Metric | Latana | PPI Beauty |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2011 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | United States |
| Employees | ||
| Employees | 40 | 180 larger |
| Industry | ||
| Industry | Analytics, SaaS, Marketing | E-Commerce, Fashion, Wellness Beauty |
| Funding Stage | ||
| Funding Stage | Series B | Not tracked yet |
| Total Funding | ||
| Total Funding | $43.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Ad awareness tracking, Brand health tracking, Competitor benchmarking, Purchase funnel tracking, Brand strategy and planning, Data collection and processing, Insight generation | Not tracked yet |
| Target Customers | ||
| Target Customers | insights professionals, marketers, brand strategists, agencies, brands seeking data-driven insights | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Consumer Insights Platform, Brand Tracking, Ad-based Sampling Technology, Non-incentivised Surveys, Data Accuracy, AI-powered Analytics, Data-driven Marketing Decisions, Brand Growth Strategies, Marketing Campaign Performance, Sustainable Marketing Strategies, Brand Associations | Beauty Products, Makeup Tools, Body Care Accessories, Cosmetic Brushes, Hairbrushes, Bath Accessories, Beauty Tools, Retail Distribution, Eco-conscious Products, YouTube Marketing, Private Equity Backing, Fast-growing Company, Brand Recognition, Retailer Partnerships |
| Website | ||
| Website | latana.com | ppibeauty.com |
About Latana
Latana, established in 2017 and headquartered in Germany, is revolutionizing the field of consumer insights with its flagship offering — Next-Generation Brand Tracking. Specializing in Analytics, SaaS, and Marketing, this platform advances brand tracking by leveraging ad-based sampling technology an...
About PPI Beauty
PPI Beauty is an entrepreneurial, privately held / private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. The company has been recognized on Inc's Top 5000 fastest growing privately held companies to work for 3 years i...
We will tell you when either one moves
BounceWatch watches Latana and PPI Beauty for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Latana and PPI Beauty — by email.
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Compiled from the BounceWatch company index. We last looked at Latana on 28 May 2026, and PPI Beauty on 16 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.