Loyal Guru vs SQUID
Loyal Guru
We make it easy for retailers to collect customer data and activate it through loyalty programs and personalized offers
65 employees · est. 2016 · Barcelona, Spain
Loyal Guru is the older company (2016 vs 2019); Loyal Guru is the larger of the two.
Side-by-Side Comparison
| Metric | Loyal Guru | SQUID |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2019 |
| Headquarters | ||
| Headquarters | Barcelona, Spain | Dublin, Ireland |
| Employees | ||
| Employees | 65 larger | 46 |
| Industry | ||
| Industry | Automation, Data Analytics, E-Commerce | Automation, Food Delivery, Mobile |
| Funding Stage | ||
| Funding Stage | Series A | Pre-Seed |
| Total Funding | ||
| Total Funding | $10.50M | $1.70M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Loyalty Management Platform, Offer Personalization Platform, Retail Analytics Solution, Loyalty Automation Software, Customer Data Management | Digital Stamp Cards, Wave Points Program, Prepay Vouchers, Card Linking |
| Target Customers | ||
| Target Customers | Retailers, Grocers, Group Purchasing Organizations | Local Businesses, End-users, Retail Brands, E-commerce Platforms |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformLoyalty ProgramsPersonalized OffersRetail TechnologyOmni-channel MarketingData Activation +5 | Loyalty ProgramsCustomer RetentionDigital StampsReward PointsUser EngagementLocal Business Promotion +7 |
| Website | ||
| Website | loyal.guru | squidloyalty.ie |
About Loyal Guru
Loyal Guru is a Spain-based startup founded in 2016 that specializes in providing next-gen retail tools. The company's slogan, "We make it easy for retailers to collect customer data and activate it through loyalty programs and personalized offers," encapsulates its core mission. Loyal Guru operates...
About SQUID
SQUID, founded in 2019, is revolutionizing loyalty programs across Ireland and the UK with their innovative approach to customer engagement. With a network of over 2,500 businesses and a thriving community of 700,000+ users, the company is bridging the gap between consumers and local businesses thro...
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Compiled from the BounceWatch company index. We last looked at Loyal Guru on 25 Mar 2025, and SQUID on 21 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
