Mouseflow vs Pendo.io
Mouseflow
Delivering actionable insights to improve digital experiences through session replay, heatmaps, funnels and more
59 employees · est. 2010 · Austin, Denmark
Pendo.io
The only official Pendo LinkedIn account. We’re on a mission to elevate the world’s experiences with software
996 employees · est. 2013 · Raleigh, United States
Mouseflow is the older company (2010 vs 2013); Pendo.io is the larger of the two.
Side-by-Side Comparison
| Metric | Mouseflow | Pendo.io |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2013 |
| Headquarters | ||
| Headquarters | Austin, Denmark | Raleigh, United States |
| Employees | ||
| Employees | 59 | 996 larger |
| Industry | ||
| Industry | Analytics, Internet, SaaS | AI, Analytics, Design |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Venture round |
| Total Funding | ||
| Total Funding | Not tracked yet | $478.16M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 11 |
| Services | ||
| Services | Session Replay, Website Heatmaps, Friction Detection, Journey Analytics, Feedback Surveys, Mina AI | Product analytics, AI adoption measurement, User guidance and in-app support, Session replay, Data synchronization, AI insights and agent analytics, Predictive churn analysis, Product data integration, Software experience management |
| Target Customers | ||
| Target Customers | Digital Marketing Managers, eCommerce Growth Managers, UX & Web Experience Leads, Digital Analytics Specialists, Product Marketing Managers, CRO Specialists, SEO & Content Managers | Product teams, Sales teams, IT departments, Startups, Enterprises, Financial services companies, SaaS companies, Digital product managers, Employee experience managers |
| Taxonomy | ||
| Taxonomy | Behavior AnalyticsSession ReplayHeatmapsConversion FunnelsForm AnalyticsFeedback Campaigns +9 | Product Experience PlatformProduct IntelligenceSaaS AnalyticsProduct Management ToolsIn-Application MessagingProduct Analytics +6 |
| Website | ||
| Website | mouseflow.com | pendo.io |
About Mouseflow
Mouseflow, founded in 2010 and headquartered in Denmark, is a leading provider in the Analytics, Internet, and SaaS industries. With a focus on delivering actionable insights to enhance digital experiences, Mouseflow offers a comprehensive suite of tools like session replay and heatmaps to reveal us...
About Pendo.io
Pendo.io is an innovative player in the AI, Analytics, Design, Enterprise Software, and SaaS industries. Established in 2013, this United States-headquartered company aims to transform how software is experienced worldwide. Pendo’s product experience platform empowers enterprises to leverage produc...
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Compiled from the BounceWatch company index. We last looked at Mouseflow on 11 May 2026, and Pendo.io on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
