Mouseflow
Delivering actionable insights to improve digital experiences through session replay, heatmaps, funnels and more.
59 employees · est. 2010 · Austin, Denmark
Smartlook
Qualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels.
82 employees · est. 2016 · Brno, Czech Republic
Mouseflow is the older company (2010 vs 2016).
Side-by-Side Comparison
| Metric | Mouseflow | Smartlook |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2016 |
| Headquarters | ||
| Headquarters | Austin, Denmark | Brno, Czech Republic |
| Employees | ||
| Employees | 59 | 82 |
| Industry | ||
| Industry | Analytics, Internet, SaaS | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Acquired |
| Total Funding | ||
| Total Funding | Not tracked yet | $3.80M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 3 |
| Services | ||
| Services | Session Replay, Website Heatmaps, Friction Detection, Journey Analytics, Feedback Surveys, Mina AI | Not tracked yet |
| Target Customers | ||
| Target Customers | Digital Marketing Managers, eCommerce Growth Managers, UX & Web Experience Leads, Digital Analytics Specialists, Product Marketing Managers, CRO Specialists, SEO & Content Managers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Behavior Analytics, Session Replay, Heatmaps, Conversion Funnels, Form Analytics, Feedback Campaigns, Friction Score, Website Optimization, User Experience (UX), Conversion Rate Optimization (CRO), Web Analytics, Digital Experience, User Behavior Insights, Marketing Analytics, Enterprise Solutions | Qualitative Analytics, Website Analytics, Mobile App Analytics, User Behavior Analysis, Visitor Recordings, Heatmaps, Event Tracking, Conversion Funnels, Conversion Rate Optimization, Web Design, Mobile App Design, Unity Game Analytics |
| Website | ||
| Website | mouseflow.com | smartlook.com |
About Mouseflow
Mouseflow, founded in 2010 and headquartered in Denmark, is a leading provider in the Analytics, Internet, and SaaS industries. With a focus on delivering actionable insights to enhance digital experiences, Mouseflow offers a comprehensive suite of tools like session replay and heatmaps to reveal us...
About Smartlook
Smartlook offers a cutting-edge qualitative analytics platform tailored for websites and mobile applications. Unlike traditional analytics tools, Smartlook empowers businesses with deep insights into user behavior, answering critical questions like why users churn or skip onboarding. It's an essenti...
We will tell you when either one moves
BounceWatch watches Mouseflow and Smartlook for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Mouseflow and Smartlook — by email.
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Compiled from the BounceWatch company index. We last looked at Mouseflow on 11 May 2026, and Smartlook on 3 Jun 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.