Rokt mParticle
Turn customer data into customer joy.
114 employees · est. 2012 · New York, United States
Scal-e
From data to Loyalty & CX, to drive brand ambassadorship, social amplification and lifetime customer value
27 employees · est. 2007 · Paris, France
Scal-e is the older company (2012 vs 2007); Rokt mParticle is the larger of the two.
Side-by-Side Comparison
| Metric | Rokt mParticle | Scal-e |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2007 older |
| Headquarters | ||
| Headquarters | New York, United States | Paris, France |
| Employees | ||
| Employees | 114 larger | 27 |
| Industry | ||
| Industry | Analytics, Automation, Big Data | Automation, Marketing, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series E | Not tracked yet |
| Total Funding | ||
| Total Funding | $272.03M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 10 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Customer Data Platform, Data Activation, AI Predictions, Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Real-Time Data Streaming, Customer Data Infrastructure, Developer APIs, Data Orchestration, Data-Driven Decision Making, Global Brand Support | Customer Data, Loyalty Programs, CX, Omnichannel, Privacy Management, Customer Insights, Customer Acquisition, Customer Retention, Data Collection, Data Cleansing, B2C, Agile Platform, Social Amplification, Customer Value |
| Website | ||
| Website | mparticle.com | scal-e.com |
About Rokt mParticle
mParticle, founded in 2012, positions itself at the forefront of the customer data platform (CDP) market by transforming the management of customer data into an essential driver of business growth and customer satisfaction. With the compelling slogan, "Turn customer data into customer joy," the comp...
About Scal-e
Scal-e is a marketing startup based in France that has been operating since 2007. The company's slogan "From data to Loyalty & CX, to drive brand ambassadorship, social amplification and lifetime customer value" encapsulates its mission to leverage data in order to enhance customer experiences and f...
We will tell you when either one moves
BounceWatch watches Rokt mParticle and Scal-e for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Rokt mParticle and Scal-e — by email.
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Compiled from the BounceWatch company index. We last looked at Rokt mParticle on 11 Mar 2026, and Scal-e on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.